Oprah-geddon: Oprah Will Quit Talk Show In 2011

2009_11_oprah.jpg
Photograph of Oprah Winfrey with former governor Sarah Palin and her two daughter Piper and Willow

Oprah Winfrey, the media mogul-juggernaut, is going to end her successful daytime talk show when her 25th season ends on September 9, 2011. She will be making the announcement on her program today. As for her future, the NY Times says she's expected to "concentrate on the forthcoming cable channel that will bear her name... The move represents an enormous bet — that her popularity and golden touch with programming can sustain an entire cable channel and that she’ll remain a central cultural figure even without the mass exposure of broadcast television every day."

When the show's staffers were told the news in a meeting yesterday, the Chicago Sun-Times reports many were crying. Harpo, Inc. President Tim Bennett sent a letter to stations, "We want to thank you for the partnership and friendship we have shared over the years. Your invaluable support has helped us to create the phenomenon of the 'Oprah Show' that we've all been so proud to be a part of for the last 24 years. My staff and I will be calling all of you directly tonight and tomorrow. We look forward to speaking with you."

Variety writes, "Winfrey's departure will make for an unprecedented shift in syndicated daytime TV in a manner similar to what happened in morning radio after Howard Stern split for satellite radio," and gives various scenarios in which broadcast TV stations would try to replace her to fight for her audience (would ABC make a play for Ellen DeGeneres' show, which has deals with NBC stations?). The Oprah Show's ratings provided big lead-ins for many ABC stations' evening broadcasts.

The Post's Linda Stasi, who admits she hasn't always agreed with Oprah, declares "giving up her daily platform is probably the bravest thing Oprah's ever done... This woman was once a 14-year-old pregnant girl whose child died within hours of being born. And yet, she rose through sheer will to become the richest and most influential woman on TV, and maybe the entire world."

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Comments (13) [rss]

that picture is horrifying.

truly horrifying. if they are all together, who's running hell?

Maybe she can take Larry King with her?

This is a gift that I will cherish. Thank you, Orcah.

cue nearly two years of self-glorifying programming and the periodic "Best Host in the Universe" video montage. oh wait, i guess she's been doing that all along.

after 9.9.11 who will tell legions of housewives what to think?

Lifetime and Oxygen will do that in her absence.

Thank you jeebus! Good bye Orpah, I'm sure you'll be on the View soon to cat it up. rawr!

Oprah ain't going nowhere. She's going to start her own network, with every show being Oprah-centric. You think she's going to just disappear? No way.

She'll be rolling in the cable space. 50% ownership, total syndication rights, and another billion dollars to spend on devil dogs and buckets of The Colonel. Oprah won't be finished until we're all sobbing between repressed memories.

So, are we expected to mourn the death of Oprah's talk show for the next TWO years?

That egomaniac really has us against the ropes.


I'm speculating that her secret 25+ year relationship with Gail is close to coming out and she would lose massive amounts of advertising. Why else would she move to her own network. Everyone in the industry knows her secret, but nobody will write about it.

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