Finding Optimism on Your MetroCard

metroptimism.jpg
Photo by Joe Schumacher
The latest public art project to glean some attention can fit right in your pocket... but it's gonna cost ya. The NY Times reports that seven million MetroCards were distributed starting in September, all containing the word "optimism" on the back. The MTA, perhaps seeing it as a way to brainwash unhappy customers, oversaw the project.

Did the cards help create Stepford Straphangers, totally okay with fare hikes and delays? No. But the MTA's Christopher Boylan, says: “God knows people want to feel good, they want to feel up, they want to feel positive. If I can make a couple of customers smile a day, that’s nice.”

The artist, Reed Seifer, says, “I like that maybe not everyone’s going to see it. Or maybe one day you just look and say, ‘Oh.’ It exists between the card and the person who receives the card." What word would you put on the back of a MetroCard?

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Comments (14) [rss]

"Gabrwhabragbwhastandclearuhclosindoors"

"The artist"

Really?

My current Metrocard has a George Elliot quote from Middlemarch on the back. Completely blows away this so-creative concept of "a single word on a white background" as art.

So why doesn't Elliot get props in the NY Times?

ARTIST? Really? God, this is why the MTA is bankrupt- paying these losers for 'art'...

Couldn't they spring for an exclamation point?

"optimism!"

No, it wouldn't be art that way.

Yes, Artist today in the computer age ain't meaning
much anymore , Charles Sheeler used words like this
in the 1930's most of this stuff was done in the Bauhaus.
Art is in the beholders mind
if not in the subway riders pocket or purse.

My word would be "Nothing"
As Samauel Beckett wrote,"Nothing is more than nothing".

The Fugs in the 1960's wrote a song still on recording
about the word Nothing.

This person writing is nothing.

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