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New York's newest Apple Store, at West 67th and Broadway, is officially opening up its doors this Saturday at 10 a.m. (we're told they will be giving out t-shirts). We're about to head inside for a special sneak peek, and will be updating with more images over the course of the day. First impression: that's a lot of glass! And the roof is glass, too. And this is their fourth glass staircase.
- SIZE: We're told by Apple's Ron Johnson that the company opens one International store in a new country a year. In 2010 there will be stores opening in London, Paris and two stores in Shanghai. They say their stores are too small based on what they've learned over the years, so in 2010 they'll be making them bigger.
As for the size of this one, we're told eleven of the 5th Avenue cubes fit on the ground floor here. 45-foot tall marble walls carry their first ever glass roof, and light changes as sun moves and with seasons, creating unique experiences. This is the largest single floor of Apple products in anywhere in the world.
- CUSTOMER SERVICE: 100 customers can be served at the same time. The store will be opened from 9 to 9 every day. Every employee can check you out now via an iPod Touch.
- EVENTS: There will be events at this store, with a focus on arts and kids, with free workshops mostly aimed at the under 25 set.
- EXTRAS: 10,000 people applied for jobs at the store; 2500 interviewed; 220 hired.
This is the last store in Manhattan for a while, and when asked about a Brooklyn shop, they said: "Stay tuned..."
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Boing!
people in glass houses...
Get ready for annoying teenagers from both LaGuardia and MLK Jr high schools a block away to be jam packed in there between the hours of 3PM and 6PM checking their emails and updating their facebook pages.
I didn't even think about that, but you're dead right.
sites like facebook will probably be blocked off, myspace already is as well as youtube
Good to know...so they'll just be dicking around on gmail then I guess.
In all fairness, kids from the two schools have always crowded into the big stores in the area. When I was a student it was hanging out at Tower Records, Coconuts, Sony/Loews Imax theater, and Barnes & Noble.
i'm a pc!
The photo of the exterior is fantastic.
I'm speechless...it looks....wait for it...wait for it.......just like the other Apple Stores...yawn. Long live Tekserve!
Somebody should open a Windex store nearby.
If I don't buy the latest Mac products, I'll be inferior to the man who has an Iphone 3Gs since I only have a 3G. Woe is me.
I choose not to be one of Steve Jobs mindless sheep.
i, myself, am DONE-zo with apple products (except the computers, probably, maybe). iphone- nope. ipod- nope. i-anything else- nope.
I'd say it's more sheep-like to stay with Windows just because "that's what most people use." No less than Paul Thurrott, the owner and author of the Windows Supersite, wrote when discussing Firefox users' propensity to ignore online ads, "I'm sure what it boils down to is that Firefox users are smarter, in general, than IE users. One might compare Firefox users to Mac users in this case: Like Mac OS users, Firefox users have made a conscious technology choice and are therefore typically better informed than their peers."
"like Mac OS users, Firefox users have made a conscious technology choice and are therefore typically better informed than their peers."
Bull. Many PC users have made that their conscious technology choice. The masturbatory "we're smarter" stuff from Mac users is actually ironic, because they're people choosing to use the product because it's marketed as being simpler and easier to use.
And that may or may not be true, but definitely is false once something goes wrong and the complete lack of available information means you're not likely to be able to fix it yourself. At least now another Apple store makes it easier for you to take it in and pay someone to do what I could do myself on a PC after a quick Google search and five minutes of reading.
Bull. Many PC users have made that their conscious technology choice. The masturbatory "we're smarter" stuff from Mac users is actually ironic, because they're people choosing to use the product because it's marketed as being simpler and easier to use.
I'm disappointed. You're usually a voice of reason on this site, and here you are with a knee-jerk reaction. Let me get this straight. Are you saying it's not smart to get something that's simpler and easier to use? If you search around the Web, you'll find articles written by Chief Technology Officers of corporations, as well as people who spend their days in test labs for computer magazines. These are hardly people who know nothing about technology, and they say that they choose Macs for their homes because when they've left work, they no longer want to wrestle with systems. Meanwhile, most PC users "choose" their systems by what they see in the stores, what their friends or families use, and what they're used to at work. Meanwhile, at work, they have no choice whatsoever. It's all picked for them by the IT department.
I cited a quote you can find yourself, by Paul Thurrott, whose SuperSite for Windows is one of the most heavily trafficked sources of news about Microsoft products on the Web. He knows what he's talking about when it comes to Windows. You replied with an epithet and opinions without citations.
And that may or may not be true, but definitely is false once something goes wrong and the complete lack of available information means you're not likely to be able to fix it yourself. At least now another Apple store makes it easier for you to take it in and pay someone to do what I could do myself on a PC after a quick Google search and five minutes of reading.
This seems to indicate you have no experience with Macs at all. Complete lack of available information? There are plenty of sources of information. Virtually every Mac site has forums where you can find people willing to help. Apple has its own support forums. There are even entire sites dedicated to fixing problems, like Macfixit. And how would you know about these? Well, by Googling. Naturally. Have a problem? Google it. Exact same procedure as with Windows. How do I know? I use both platforms. At work, I use Windows 2000, XP and Vista and even serve as informal tech support when necessary. My own netbook running OS X sits on my desk next to my work computer. At home, I run OS X, along with XP in a VMWare virtual machine when necessary. I'm quite familiar with both platforms. Googling Windows problems doesn't help most users. They won't be able to follow any kind of detailed instructions to replace corrupted DLLs or repair the registry.
At home, I run OS X, along with XP in a VMWare virtual machine when necessary.
At home I find it completely unnecessary to run anything other than Windows.
In other words, you know nothing about the other camp that you denigrate. Tell me again how it's Mac users that are arrogant and stuck-up.
Think different by buying our overpriced electronics from our giant corporation in our generic mega store..pc sucks yea!
Apple has done a fine job in brainwashing people will their overprice electronics. If I don't have the latest iPhone,iPod,iMac I'm not "hip" and "cool" anymore.
Yes, some stuff they have out is innovate, but it's not mind blowing or special.
Imagine getting people to pay retail prices for items.
i fully admit to being "brainwashed" :)
i LOVE my ipod touch. just thinking about it, i realize i haven't actually turned it *off* in probably a month. just plug it in to update/recharge. oopsie. can't be good for it.
but "i'm a verizon" so gotta wait till 2010 for the iphone universal.
store looks great, but i wear a lot of skirts and those glass steps always creep me out...
oh, i didn't know there will be an iPhone universal next year. Maybe I'll finally get one then, just wish the monthly cost would be cheaper...
apple has the best designed and most user friendly products.
hate the shiny screen of the iMacs though...
At least two industry analysts have already said that a CDMA/WCDMA iPhone is in the works for mid-2010 release.
God, who gives a shit? It's a fucking retail store.
That's amazing 10,000 people applied for 220 positions.
More amazing is people were applying to bare minimum wage jobs mostly.
Not really, considering 1 in 10 are unemployed.
Why do people get so excited about this shit? They sell computers, mp3 players and phones. At this point, don't most people have a computer, mp3 player and a phone?
Also, there are products out there that do what Apple does for less money. But, if you want to look like you're trying hard to look cool, by all means, impress other dipshits by overspending on apple products.
We're excited because it annoys you so.
Seems like the people in these comments trying to look cool are those who don't buy Apple products. Oh, look at me, I'm so much more intelligent than the sheep that buy a company's products!
Barf. No different than 360/PS3/Wii fanboys.
or thousands of company that buy Dells.
Agreed jaems33. Apple is nothing more then a fashion trend for the most part. Some people want apple because in its the movies/tv shows/friends/celebs have it too.
Of course some people use Apple because they find it better than the alternative, but I'll leave those people alone.
Agreed? He was referring to you, among others, in his first paragraph.
Well, count me in among the sheep. I use Apple's hardware day in & day out, and I love it. AT&T, however, is another story. I'm looking forward to making the switch to Verizon.
You may want to read this David Pogue article about Verizon and their rip-off policies before treating them like some kind of holy wireless saviors.
http://pogue.blogs.nytimes.com/2009/11/12/verizon-how-much-do-you-charge-now/
Yeah, why are kids around here so annoying? Am I just getting old?
Glass ceiling and glossy screens on macbooks should work really well. Apple wasn't thinking.
What's the big deal about this other than that it is completely unnecessary? It's only slightly more interesting than another chain drug store or bank.
Oh wow.. 10000 ppl applied for jobs and 220 got hired. I wonder if that's the case around the world
The self-congradulatory attitude of the company attracts a certain person, repels another. Apple users like to feel superior, but so do scientologists, vegans, and high school football players.
You forgot to include hipsters, trust fund babies, bicyclists and Wall Street brokers in your little rant. Pray tell, what major company isn't self-congratulatory?
What is it about some people that they have to knock what they don't know anything about? I have an acquaintance who loves to complain about Macs. Oh, he hates the proprietary hardware components you have to buy. I tell him Apple has been using industry-standard RAM, hard drives and CPUs for years, and pioneered USB ports as standard throughout their line. He starts complaining about how the Mac OS forces you to do things certain ways. I have to point out he's basing his criticism on OS 8, obsolete for over a decade now, and OS X is a whole different animal. The worst thing is that he once loved Macs and only stopped liking them because he can't afford them anymore. He couldn't hold a job because he likes to argue everything. He's reduced to fixing the odd PC that people bring him while he lives with his mother. Where once he was the go-to guy for all things PC and Mac, now he's way behind the times. He argued with me that CPU fan headers have three pins. I told him all recent motherboards use four pins for PWM control. He wouldn't believe me until I pulled out a motherboard and showed him. I asked him what he would do if he was faced with a Core i7 system. He didn't even know what that was. LGA 1366 and even LGA 775 mean nothing to him. His knowledge is at least two generations behind current systems. So sad that a once computer "guru" is all washed up at the age of 40.
You also forgot to include Gothamist readers in your little rant, and when it comes to self congratulatory people who like to feel superior, Gothamist readers take the cake.
To all the snarky armchair critics who bemoan the 1-story Apple Store, how about finishing off your easy criticism with the missing and more challenging piece of the puzzle? If the Lincoln Center neighborhood (if I can even call it that), with its behemoth multi-story Sony movie complex, multi-story Barnes & Noble, multi-story Gracious Home, Pottery Barn, Bed Bath & Beyond, 7-story Reebok Sports Club, etc. didn't need an Apple Store, then what did it need? What would you have liked to have seen in its place? What is the alternate solution to what you're complaining about?
When you're pondering over your answer, try taking into account the fact that the Apple Store site was formerly a Victoria's Secret. Furthermore, Sherman Square was formerly known as Needle Park. Speaking for myself, I'd take an Apple Store over a park full of heroin addicts any day.
"If my critics saw me walking over the Thames they would say it was because I couldn't swim."
- Margaret Thatcher
We don't need another this, that, this that.
Look at Tokyo, it's a mindless piece of shit now since every neighborhood has everything every other neighborhood has. It's really sad, actually. Same with that Arby's shit. Fuck, man.
I've owned both pc and macs and by far mac is the superior product. The support is also a big part of the appeal. Any day of the week you can go to an Apple store and take a workshop on an application you need help with. When I go to an Apple store I can actually talk to somebody who knows what they are talking about as opposed to going to Joe Blow electronics store where one minute they're selling you a microwave oven, a toaster and the next minute a computer. I also like dealing with one company that is the manufacturer of the software, hardware and the retailer. The macs are also by far a lot nice to look at too. Just one man's opinion.
We definitely need 1 more in NYC. The one on East 59 is so crowded, that during the holiday season people must stay outside in line... In our days any new business development is positive; even it is only will employ 220 people.