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Next Tuesday night BAM will host the Biking Rules PSA Festival, which will be followed by after-party in the BAM lobby with free beer from Brooklyn Brewery. The event is part of Transportation Alternative's initiative to get scofflaw cyclists to follow certain rules, such as giving pedestrians the right of way and obeying traffic lights. (But what about biking with a belly full of free beer?) Earlier this year, the group solicited imaginative PSAs to help promote their Biking Rules, and received submissions from more than 80 artists and filmmakers. Here's one of our favorites:
Tuesday night's program will be comprised of short narratives, animations, and documentaries promoting bicycling in NYC, with prizes for jury-selected films. The winning PSAs will be broadcast on local TV, at outdoor summer films, and at cultural venues like BAM.
Proceeds from the $11 tickets Tuesday night will benefit Transportation Alternatives, whose spokesman Wiley Norvell tells us, "These PSAs are going to help break some of the bad habits cyclists have picked up on NYC's unfriendly streets. Thousands of new cyclists are joining the ranks every month, and we want them thinking about things like putting pedestrians first."
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Thank you John. I would prefer a little more blood and gore, but Lego pieces put the point across quite well. If only these damn bicyclists took notice and learned something.
Lego Man in not a real cyclist.
shit, typo. fuck, man.
Are they going to hand out helmets to the intelligence-challenged hipsters that think the phrase Common Sense is a new indie band?
But but but... that $150 haircut is more important than common sense.
Enough of cyclists getting mamed. Can someone please make a positive PSA that just shows a cyclist pulling up to a red light and stopping behind the crosswalk while mothers and children happily and safely cross the street. I know it's not as dramatic or attention grabbing but I really think many need to be shown the right way to do it.