Pepsi Half-Heartedly Apologizes For Misogynistic iPhone App

In case you haven't heard, everyone's beating up on Pepsi for releasing an iPhone application called "Amp Up Before You Score," which promotes their Amp energy drink while offering advice on how to "score" with 24 types of women. That's a lot of types, bro! Are you douchey enough to "score" with each one? This video shows you how:

And after you bag your quarry, Pepsi wants to help you kiss and tell: "Get lucky? Add her to your Brag List. You can include a name, date and whatever details you remember." Ha ha, whatever! Now Pepsi is backpedaling with one of those infuriatingly-worded apologies, sent via Twitter: "Our app tried 2 show the humorous lengths guys go 2 pick up women. We apologize if it’s in bad taste & appreciate your feedback." But the free app is still available, so it's not too late to charm the pants of 24 different types of females. Tonight we'll be on the prowl for "nerd" women to ask, "Wasn't I in Space Academy with you?'' Irresistible!

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By John Del Signore in News on October 14, 2009 2:55 PM

Comments [rss]

JoFlores

I agree completely! I'm not sure who should be more insulted by this, the women that it's supposedly going to work ON or the boys that it's supposedly going to work FOR.

I run an international online women's community and we wrote a similar piece about it:

http://www.powderroomgraffiti.com/shout-it/before-you-score-app.html

Check it out!

Josephine

powderroomgraffiti.com

Trilby16

I just love it when companies make it clear through targeted advertising to men that they don't want my business.

Wza

My kinda woman! ^

nomnomnom

...is one that has two arms, two legs and is breathing? (Arms, and legs not required.)

meganificent

There are already a ton of similar apps in the App Store-- iPimpin, Get Any Girl, iWingman, etc... It's not much different than most of those. The Axe brand does stuff like this all the time, and as a woman I'm not offended whatsoever. It's a joke, get over it.

Jen S

Word - humorless people ruin everything.

ckl

I like how on the frontpage the Al Gore for Bloomberg add falls within the realm of the post; not really paying attention to the image I clicked it expecting the pepsi thing.

longacre

Welcome to the interwebs. Your user experience will improve if you keep your eyes open while browsing.

hotstepper

i don't get it. what's the problem here? this is a advertising product fulfilling a need. god knows iPhone geeks need the most help "gettin' down with the ladies".

also it's animated and anyone who's seen Family Guy is aware of the cardinal rule that cartoons can get away with doing and saying ANYTHING.