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Looks like everyone's coming clean. Yesterday the WWF admitted that the controversial 9/11-themed ad was probably cleared by someone at the organization, and now AdAge is reporting that "after initially lying about it, DDB Brasil now admits it created a video version of the Brazilian print ad 'Tsunami,' and entered both ads in the Cannes Lions International Advertising Festival in June."
The admission comes after the company claimed to have only run the ad only once in Sao Paulo and somehow mistakenly entered it in the One Show (which it won a Merit Award at). The DDB website now contains the president's apology in full, where he says "no ad is truly just local." Especially when the ad is about the entire planet.
The One Club—who told us earlier this week that the ad didn't win an award, despite their website showing the ad and declaring it an award winner—has also made some new comments. President Kevin Swanepoel attempts to explain, saying, "This points to the fact that with an international jury, not everybody is as sensitive to this. They may have seen is as acceptable and given it a higher score."
Meanwhile, the WWF is attempting to find out the "circumstance surrounding the creation of the ad," as well as the video, which Police Commissioner Ray Kelly thinks are horrible and insensitive, telling MyFoxNY that it's a "disgrace that someone even dreamt it up."
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Next week we get names of the people who made the ad and everybody goes crazy over it?
This already happened. Maybe you are from the past.
Wow -- one more post on this topic, and I'm going to start to think that image is the new Gothamist logo.
Hi my name is nick nolte and I continue to say the wrong things and deny this ad is of poor taste.
http://www.facebook.com/hillside?_fb_noscript=1
I sent him a message with the Merit Award screenshot.
What a DB
Is the ad in poor taste, yes - but for eliciting all this conversation and debate, it should still win a Gold Lion.
This should have been the First update to this story.
It's actually a meaty update but we're uninterested now.
People in advertising lie?
obviously this is the most riveting and important news story of our time.
Shut 'em down. DDB is worth less than dogshit at this moment in time.
Every goddamned person knows what happened and why. It tried to straddle the line between provocative and tasteless, and failed. Why does this need further investigation or discussion? Is bad taste illegal? Don't we have better things to do than berate an ad agency on another continent?