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DDB Brazil's efforts to invoke the tsunami by way of the September 11 attacks go much further than the print ad concept—there's even an extremely disturbed and messed up TV ad. The video is below and we warn you, it may be distressing— it shows a plane flying into the World Trade Center's Twin Towers, the Twin Towers on fire, and many planes over lower Manhattan. It's basically like a nightmare.
The agency apparently made a pitch for the World Wildlife Fund's business—and never got it (the WWF never approved the ad's production or publication and strongly denounced the ad)—yet still entered the disturbing print ad into the One Show competition. DDB Brazil said earlier, "The ‘Tsunami’ ad for World Wildlife Fund Brazil was created by a team at DDB Brazil in December 2008. The team in question is no longer with the agency. DDB Brazil apologizes to anyone who was offended or affected by the ad. It should never have been made and it does not portray the philosophy of the agency." They might need to issue another statement with the surfacing of this TV concept ad.
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I'm sorry, but how the FUCK did this get that far in the execution process? These things were totally complete and no one ever stopped and said "maybe this is not such a great concept"?
Christ, I'm having flashbacks just watching that shitty commercial.
I'm not really offended by stupid shit like this. I am however very confused - what the hell are these ads trying to say, and why would the WWF ever want to buy them? Was it like, "Oh, throw some 9/11 imagery in there, that always sells"?
Glad to hear that the fu*kwads who OK'ed this ad were fired. I still fail to see the connection between terrorists flying airplanes into buildings and an under the sea earthquake.
This is tasteless and offensive beyond belief.
Is that their fucking tagline?
"The Earth is brutally powerful."
"Respect it."
Honestly, piss-poor on all fronts. This was obviously an attempt for some jackasses to put together anti-American porn with a useless moniker embossed in the sanctimoniousness of the World Wildlife Fund.
If some equally assholish Americans wanted to counter, here's what it'd be:
Man desperately runs to outpace the Bandeh Aceh tsunami. Crawls through underbrush, dashes on top of dead bodies, finally reaches high ground. Camera pans down to sneakers, which have a Nike swoosh on them.
"Just Do It."
That's just about equal to the idiocy and insensitivity displayed in this vomit.
Respecting the earth is going to prevent future tsunamis? Riiiggghhhhttt.
A great deal of money went into that spot. Enough money that a lot of people in very high positions would have needed to sign off on it. And not just in Brazil. The worldwide creative director for DDB sits in offices in NY and Chicago. (Yes, he has two.) I believe he may even have a hand in choosing which spots are put up for the One Show.
You'd have thought that SOMEBODY would have trashed this concept way back at the story board phase..........
Besides it being pretty damn heartless and offensive and in heinously poor taste, IT MAKES NO SENSE.
Sooooo like, we should protect this extremely dangerous thing that is constantly killing us a gazillion times more than we killed each other on 9/11??
Are they saying the planet was pissed at us for dissing it so it slammed us with the tsunami?
WTF!
really dude?
I'm not trying to suggest we shouldn't protect the earth/environment/wildlife or any of that, just trying to figure out what the hell their point even was with this. dude.
You also have to wonder about the timing... something supposedly developed in December of last year, only for it to surface a week and a bit before the anniversary?
If you look at the very beginning... the ad is dated 05.06.2009. Things that make you go hmmm
Wouldn't be surprised if one of the fired parties leaked the ad.
yeah... there are plently more things they could have used... this was a bad choice.
Looks like Bin Laden came back to turn himself in ...and he brought along a few hundred friends!!!
And I hope that the coordinates on the GPS's of EVERY SINGLE PLANE are all centered on Goldman Sachs' HQ.
OK, I think I get what's going on here.
The Brazilian government, ever pissed at the World Wildlife Fund and other environmental organizations for trying to protect and preserve the Amazon rainforest (thereby screwing with their lucrative ranching & lumber industry), decides to hire an ad agency to come up with an incredibly stupid and offensive PSA to generate animosity and hostility towards said environmental group, thereby weakening their impact, damaging their reputation and hurting their cause. Brilliant PR stunt, if it's true.
Then again, I have a weird conspiracy theory that Valeriob and Felixthecat2 are alternate personalities of Jen Chung and Jake Dobkin to generate more hits for the website.
This web gets webbier.
Now the WWF claims they DID approve it?
Right.
http://adage.com/globalnews/article?article_id=138775
There is so much crap surrounding this. First the completely illogical ad - somehow one disaster is worse than another because it was organic?? Americans are heartless because 9/11 upsets them? Somehow we are incapable of having compassion for more than one disaster?
Then there is the whole issue of who approved what. WWF has admitted to approving it now and letting it run once. NO ONE - not one person at either DDB or WWF thought "hm maybe this is too much". Then DDB had the great idea of brining this ad to an award show in New York City of all places. Then THEN the douchebags at One Suckass Award Show found merit in this ad. Yet, I am to believe that there wasn't one voice of dissention?
Sorry not buying it. I used to have respect for WWF not any more.
This is SOOOOOOO disrespectful.
Every DDB account should come under review. This kind of thing destroys agencies.
I work in advertising.
I've worked at well known agencies on Madison and Third Ave.
Having seen the range of personalities, character and talent where I've worked, I'm sad to say I can't be shocked that an ad like this would see the light of day. These things aren't put together by some skunk-works, renegade group flying a skull and daggers flag. They are given priority over other projects, assigned talent, and given the green light every step of the way by the powers that be (aka: political will).
The powers that be clearly thought this was a bragging right, and that is sad.
nuts, i meant "skull and crossbones", not "skull and daggers."
Just goes to prove the fact that nothing good ever came out of that poverty stricken diseased hellhole we know as Brazil with their bastard Portuguese language and rampid aids.
Name one true Brazilian that contributed something of value to modern society, invented something we rely on, wrote an inspiring novel/poem/play, etc.
Newsflash to this ad agency: Brazil is 110% dependent on America. RESPECT IT.
Wow, Valeriob. What a troll thing to say. Hate filled too. The entire country didn't make this ad, you know, you idiot. Get back to the subject at hand, not your paranoid schizophrenia.
Rereading my post, I apologize for my rudeness.
The ad campaign was already under my skin, this video just topped it off for me. It hits very close to home, as 9/11 was(is) personally a very difficult time for me.
Brazilian Jujitsu is pretty badass.
Oh, and also the wax thing.
ah yes... mmmm.
I think "tasteless" is the most accurate criticism of both the print ad and the commercial. Whether it is disturbing or not really depends on your point of view. A New Yorker might find them much more disturbing (cutting to the bone) than someone in Brazil, even if both persons were greatly saddened by the events of 9/11. The ad and commercial were not approved. And that's that. But JohnTheDesigner's comments are illuminating. So, it's not just 1 knucklehead, but quite possibly a whole group of people who thought this would be alright?
Let's be honest folks, if the planes had been aimed at New Jersey, wouldn't we all be hootin' and hollarin' and stompin' our feet?
I know I would.
Um, excuse me, the ad may be in poor taste, but MrManhattan is correct here. The point of this ad is that 100x more people were killed by the Tsunami--you people (presumably mostly Americans) demonstrate how much you don't get it. The life of an American is not worth more than another life overseas. Or, to put it simply, the environmental catastrophes, such as the tsunami, Katrina, etc., are "like" a thousand planes crashing into a thousand buildings. You "little Eichmanns" will always be complicit in the horrors perpetrated on your behalf, killing your enemies at great distances by remote control and with the empty stare of "the patriotic."
(sigh)
Um, where so I begin?
- The Tsunami was a natural disaster. No one chose to kill all those victims.
- Some "people" chose to kill all those victims on 9/11.
Got it? The people who are offended by this tasteless "commercial" aren't saying that the Tsunami wasn't a terrible tragedy, only that we object to using this tragedy to make a point."you people (presumably mostly Americans) demonstrate how much you don't get it."?
We most certainly get "it", apparently you don't. Would it be OK, if the used other terrorist attacks to make their point too or is it just OK for them to use 9/11?
"The life of an American is not worth more than another life overseas"??
No Kidding. And, other than you, no one is saying it is. You want to bitch and moan about how terrible "little Eichmanns" (NICE!) are , OK.
This post is about an offensive ad and you interject your apparent disdain for Americans. Why stop there? I'm sure you have quite a litany of things you don't like about America, justified or not, that are totally unrelated to this post.
Go ahead, tell us how terrible we are, bring up Iraq, Afghanistan, Torture, Rendition, Spying on people, Health care, Cuban Embargo, etc. Knock yourself out, bring up completely unrelated issues. Start your unrelated rant at anytime.
"little Eichmanns"...
just let it go, man. poor kid thinks he understands world history and current affairs.
At least no horrible comparisons...
LOL, I'm trying to remember which tv show/movie half this rant is stolen from and I just can't remember. Anyone else?
Or, to put it simply, the environmental catastrophes, such as the tsunami, Katrina, etc., are "like" a thousand planes crashing into a thousand buildings.
Um, not really. You see, one was caused by nature, and the other by man. This is apparently too fine a distinction for many people to grasp...
God damn it, this was supposed to be a reply to the idiot above me.
So basically this is to say: "Our tragedy was bigger than your tragedy!" Fucking morons
it WAS more tragic!!
Whatever killed the dinosaurs was like a billion times worse than this. The only thing that can control nature is my yet-to-be-completed weather-controlling device. Once I'm done with that we can stop this argument.
This ad makes no sense for an important reason: the cause of the 2004 Tsunami was shifting tectonic plates, which is perhaps the natural phenomenon we have the least control over, right up there with that whole sun thing.
If you at least go with a disaster that might even theoretically be linked to human action, it'll hold up a little better.
This ad makes no sense for an important reason: the cause of the 2004 Tsunami was shifting tectonic plates, which is perhaps the natural phenomenon we have the least control over, right up there with that whole sun thing.
If you at least go with a disaster that might even theoretically be linked to human action, it'll hold up a little better.
whoops, sorry for the double post.
I knew it - WWF is LYING. They not only approved the concept creative, they approved the final and actually ran the ad.
another link (one above has been removed): http://www.youtube.com/watch?v=gt-dwS1f3-I
http://www.youtube.com/watch?v=3P6kOOh2EsE
Looks like shovel's link is bad too...
Thanks WWF.
And to think, this whole time I held 9/11 as the biggest disaster in MY life because friends of mine died in it.
I applaud the people who made this commercial... took some balls to make an effective spot, and they did it successfully.
Anti-American I am not... but I see a point when and where it comes to my attention.
Well done!