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The Health Department's new print ad warns about the health impact of sweetened drinks.
Do you enjoy soda and other delicious sugary beverages? If so, you may as well raise a cup of human fat to your lips and chug, according to a new public awareness campaign by the NYC Health Dept. The print ads depict, in graphic detail, human fat mottled with blood vessels being poured from a bottle of cola; a plastic "sports" drink bottle that looks like Gatorade; and a glass bottle of iced tea resembling Snapple, New York City's "official beverage."
The three-month campaign includes posters in the subway system and a TV ad in which an actor pours pure fat from a soda can into a glass, then drinks it, while asking viewers, "Are you pouring on the pounds? Drinking one can of soda a day can make you 10 pounds fatter a year." The Health Department says 2 million New Yorkers drink at least one sweetened beverage each day; some beverages contain as much as 250 calories a pop, and a 20-ounce bottle of soda can contain 16 ½ teaspoons of sugar. A survey found that daily consumption was highest among Bronx residents, followed by residents of Staten Island, Brooklyn, Queens and Manhattan.
Cathy Nonas, director of the Health Department’s Physical Activity and Nutrition Programs, says in a statement, "When people count calories, they too often forget to include the liquid ones. We need to start thinking of the sugar in sweetened drinks as unwanted, wasted calories." And the glass o' fat on the rocks ads are just the latest step in the city's graphic public health campaign; soon graphic anti-smoking ads will be required at the counter where cigarettes are sold. Associate Health Commissioner Geoff Cowley tells the Daily News, "If you get in people's faces a bit, that does get people's attention."
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Love it!
Also where' the link to this on the health department website?
D'oh. It's on the website's front page. heh.
milk is not strained it can lead to all kinds of ailments. Not only the injections that are given to cows to fatten them up needs to stop but also the grass they eat needs to be refertilized. A study says that low-fat milk can lead to prostate cancer.
http://www.outsidethebeltway.com/archives/skim_milk_causes_cancer/
You don't fatten cows up to make lowfat milk. Moron.
Shouldn't the MYA fire you for your fraudulent worker comp? you state you can't work because of your finger but yet you are here posting? WTH?
http://www.reuters.com/article/healthNews/idUSHAR26781420080102
Do you even read the shit you post?
"Our findings do not provide strong support for the hypothesis that calcium and dairy foods increase the risk of prostate cancer."
Will you stop following me? it is pathetic. It is the not the calcium and Vitamin D but the there’s something in the extraction process (low fat milk) that alters the chemical makeup of the milk
This won't help. Most fat people don't care that they are fat or else they would do something about it and there would be less fat people. Just like the calorie postings at restaurants.
Well, I don't like sugary sodas...but do we need one more group getting "in our face" about something like this?
Yes. I appreciate the occasional reminder.
Yet another reason to stay out of the subway and turn off your TV.
that picture is truly horrifying.
People get paid to create this dreck...
I really like this campaign, but they should emphasize tap water too. Bottled water is damned wasteful.
I'm afraid this photo will make fat people hungrier.
nice.
I love it when government tells people what they should do.
What's next? Don't read The Adventures of Huckleberry Finn to excess because you may become a bigot?
And why the attack on soda? There are plenty of other food/drink items that can cause health issues when ingested excessively.
Can we get posters like these that are anti-pizza next to a Ray's? Or how about an anti-donut one in front of Tim Horton's or Dunkin? Because Americans shouldn't be able to choose things for themselves anymore, right? /sarcasm
Not when their choices have a negative impact on society and on the planet. Not when money is diverted on obesity related ailments.
You want to play this game?
If you really want to be nutritious and healthy, you'll avoid nearly everything that's in a grocery store other than the whole grains aisle, and the produce section with some lean meats mixed in there.
So why go after soda and Coke and Pepsi? Twinkies? Doritos? Wonder Bread? Hot dogs? Barilla bleached white flour pasta? Rice cakes (high GI)?
No legislator or bureaucrat is smart enough to tell you what you should or shouldn't eat. Only your doctor and common sense can do that for you.
Lastly, this is my biggest concern about UHC. Why should I, someone with a low chance of developing Type II, hypertension, joint problems, or heart disease because I eat well and exercise daily...why should I pay for the guy stuffing down Twinkies and Cokes? It's a moral hazard problem that no liberal cares to address because they can't answer it.
Instead they say that posters will do the trick!
So, as long as you're healthy, screw everyone else? Good attitude, until you get sick from something that isn't preventable by exercise or diet.
Noone cares about the costs of healthcare until they suffer from it themselves.
You're building a strawman. Catastrophic injuries and illnesses are one thing, but please answer the question: What regulations you would put into place for the obese male who undergoes $150,000 in procedures only to cram down more food and come back for $300,000 in procedures and bedrest/care?
You're building a strawman. Catastrophic injuries and illnesses are one thing, but please answer the question: What regulations you would put into place for the obese male who undergoes $150,000 in procedures only to cram down more food and come back for $300,000 in procedures and bedrest/care?
National Estimated Cost of Obesity
According to a study of national costs attributed to both overweight (BMI 25–29.9) and obesity (BMI greater than 30), medical expenses accounted for 9.1 percent of total U.S. medical expenditures in 1998 and may have reached as high as $78.5 billion ($92.6 billion in 2002 dollars) (Finkelstein, Fiebelkorn, and Wang, 2003). Approximately half of these costs were paid by Medicaid and Medicare.
http://www.cdc.gov/obesity/causes/economics.html
You assume I believe in federally run health care programs.
So you will opt out of medicare when you retire?
I'll use it for my meds that make sense, though the system is not on pace to be solvent by the time I'm of age. Before you call me a hypocrite, I also collect my tax refund every year and will collect my Social Security when I'm of age.
Why?
Because I paid into the system. Check that. I was forced to pay into the system.
I'd rather have an option to opt out.
Dear nanny state, big government, busybody bureaucrats,
Fuck off, stay out of my business and stop wasting my tax dollars on your obnoxious social engineering campaigns. If I want a soda, I'm having a fucking soda.
Sincerely,
A freedom-loving citizen.
Go ahead and drink what you want. Nobody's stopping you. But the amount spent on this campaign is tiny compared to the amount of medicare/medicaid dollars that could be saved if some people actually stop drinking massive quantities of sugar.
How much do you think the campaign costs? $1 million, maybe 2 million? Well, how much does Medicaid pay annually for the care of one middle-aged diabetic? It doesn't take a lot of diabetics to add up to savings. Over a few decades you may realize savings by winning over just one or two people.
Why stop at $2,000,000 then? Let's spend $2,000,000,000 and outspend Proctor & Gamble if it can save us money.
This is a good argument why government shouldn't have anything to do with health care. Under this pretext, they can regulate basically anything you do as it affects your health in some way. Think they'll stop at soft drinks?
If you think a government that can micromanage your daily life is compatible with any notion of freedom and liberty, then you are living in the bizarro world. In a free country people have to be responsible for themselves and deal with the consequences of their actions and choices.
You're blinded by ideology. This isn't regulation, it's a public education campaign. That's all. This isn't the government having anything to do with healthcare or micromanaging or infringing on the right of free people to be responsible for themselves.
We could say the same thing about you and make an Obamamessiah joke or something.
That's weak. Nice card you played, though.
First, I wasn't talking about you.
Second, what he said was totally inaccurate. Kind of like his ideology blinded him to the health department was actually doing.
Not to mention that Coke has some great qualities. I run, and drink half a can before I go on a long run and water down the other half and put in a bottle which I bring with me.
The mixture of caffeine and sugar provides an excellent energy boost when you're 8 miles in and your glycogen stores are depleted.
This allows me to increase my aerobic capacity, strengthen my core, lubricate my joints, grow my mitochondria, weaken (and then strengthen) my immune system, build slow twitch muscles, and increase my metabolism.
Plus, I like it sometimes with salty foods because it tastes damn good with it.
So hands off my soda.
"So hands off my soda."
no one is taking or implying that they will take your beloved soda. it's an ad campaign employing shock value. don't believe the hype and you'll be fine, i promise.
Hands off/hands on was an appropriate figure of speech. They're affecting the market through the heavy hand of government.
I like soda. I despise people trying to shame or scare me into doing what they think is best for me. I don't read too many articles about driving while obese, or Coca Cola induced murdering sprees.
That's fine, but if you become obese and your fatness causes me inconvienence & money, You should be showered with anti-lard ads on a daily basis.
yeah it's the obese people who have ruined this country
I wouldn't say that, but they do cause a strain on the healthcare system, as well as many non-reinforced chairs & stools.
They are also eyesores.
I think the point of the campaign (as overtly stated by Ms. Nonas) is to raise awareness of something that people might not be overtly linking to their health as directly as a food perceived as fatty. It's not a matter of saying "people are too dumb to realize soda is bad for you," it's "people may not realize that soda ends up being just as fattening as fatty foods."
Yes, the government shouldn't be saying that we don't have the choice to smoke smokes or drink cokes, but the people selling it sure aren't going to fairly show us the risks unless forced to, and many of those risks are often of the type that are unclear to people who aren't as well educated or informed, who are precisely the people suffering from them the most.
low fat milk has more calories than certain sugary beverages depending on sugar content and serving size (since. fat has 7/4 as many calories as sugar by mass). assholes.
There's a difference between milk sugars & high fructose corn syrup, corn syrup, & xantham gum, dill-weed. Read a book.
There is a difference between your head and your ass. Probably. How does that relate to anything I've said?
Methinks the soda companies didn't make an adequately large enough donation to the right political party/campaign/politicians.
no fatties!
I wish this story's comment's section required the commentators to disclose their BMI and current weight. Y'all like to shit talk about how gross or offensive this is... really? Just how in shape are you?
I'm 6'4, weigh just under 200 lbs--pretty much prime for my body type. I just got back from the gym, where I did 30 minutes of cardiovascular exercise and about 15 minutes of calisthenics.
On my lunch break.
I do this 6 days a week.
I do not drink soda. I only eat whole wheat bread (when I eat bread), only drink low fat milk and water. Lunch time is usually comprised of a light meal (because I eat a relatively heavier breakfast). Dinner? More water than solids, followed by a fruit dessert.
The only soft drink I do have is Tonic, and that's reserved for when I go out to have a few drinks with friends on the weekends. I also eat my share of "junk food" on the weekends (but I do work out Saturday's as well), such as Burgers and Fries, pizza or anything else considered "fatty." I eat these fatty foods conservatively.
As a delightful consequence of this diet and exercise, I look absolutely amazing in my suits (which have lasted me over 3 years now), and my jeans look the way they fit on the mannequins.
I support Universal Healthcare, so long as the rest of America would get up off their lazy asses and hit the gym or at least do basic exercise.
You know your country's health policy is fucked up when prime time TV airs shows where people enter into a weight loss contest, featuring entire families of grossly overweight Americans. This show is watched by (presumably) millions of other fat asses in the same boat.
Deal with it. Soda makes you fat. It's a liquid form of cigarettes. Highly addictive, and can cause nothing but long term disability (diabetes or heart disease). Don't believe me? Ask my 54 year old uncle, who just had a quadruple bypass surgery. Drank soda and smoked every day for the past 30 years.
Good job America! Keep getting fatter!
6'4" and under 200lbs-go out and live a little
"pretty much prime for my body type"
"I look absolutely amazing in my suits"
good god. somebody is completely infatuated with themselves. i don't disagree with some of what you said, but come on, who the hell says shit like that?
oh that's right, narcissistic assholes, that's who.
+1
Sorry, but I'm proud of how well I maintain myself and of my appearance. Those statements were not meant to be read or interpreted as narcissistic. When you work this hard to get the body you want, it's tough not be proud of your looks!
People who spend the time working out, or at the gym tend to be proud of their achievement with respect to their health and appearance.
Try it some time, I am positive you'll see a boost in your confidence.
I'm no model, but I'm happy that I'm in shape for my body type!
I'm all for eating healthy diet and getting plenty of exercise, I do it myself. But there's a huge difference between that and a government mandated healthy lifestyle. That's exactly what this kind of propaganda is laying the groundwork for.
Based on your "reasoning", we would currently have laws requiring one to turn the lights off in an unoccupied room.
But that's not how reality works.
Is that inconceivable, though? I can see it happening.
Did our parents and grandparents ever think they'd see calorie counts at restaurants? Did they even know what calories were, and wasn't that generation much slimmer? This generation won't even live longer than their parents with all the meds and technologies that exist.
I dig it. Good for you- don't let em get you down.
NYC's long term efforts on reducing cigarette usage has helped improve the quality of life here in NYC. I no longer come home from a night out smelling like an ash tray!!!
Can you imagine what will happen if more New Yorkers exercised and ate properly? More attractive people to meet! You can fit on a train without suffocating because of the less fat people around you! The elevator in your office building might break down less because of the reduced amount of fatties out there!
It only works for everyone's benefit!
GO AHEAD, JUMP ON A TREADMILL AMERICA
you're life sounds awesome. like the way you cut loose on the weekend and have a burger, you're a wild man! you my friend can be my wing man anytime, i'm sure chicks don't think you're boring. i can see it now, painting the town red with a fucking tonic drinking mannequin. WATCH OUT!!!!!!!
You should take him. His fabulous body is a chick magnet and when the chicks get to know him a little and flee you'll be right there to scoop them up.
HEY MA, WHERE'S MY FUCKING PROTEIN?
to my eyes this is ridiculous extension of govt. money - for gods sake - first they regulate drugs, now they're going to regulate the beverages we drink!
excuse me if I want to make choices about my life which may include having a coca cola after working 60 hours a week to afford to pay all the summons the city gives me for not moving my car from one side of the street to the other at the crack of dawn.
one day we'll all be long gone and in the ground and you know whos going to have the last laugh..the guy who drank soda while he was alive.
Why should my tax dollars go to this crap?? Why should I have to pay for someone who doesn't take care of their own health. With UHC these unhealthy people will be nothing but a huge tax burden.
I like sugary soda drinks....with Rum
The Sugar + Rum makes for a hell of a Hangover. Stick to None sugary drinks with booze.
Next Health Department Campaign: No Fat Chicks.
I am just absolutely devastated that two nickels of my tax money went towards this awareness campaign! Ugh!
It's really pathetic and disgusting how these so called "conservatives" and "libertarians" get their panties in a bunch over a fucking poster, and yet they all applauded a regime that wasted trillions of dollars on an illegal war, illegally spied on it's citizens, and gave away hundreds of billions of public tax dollars to corporations. You have zero credibility. I hope you get cancer of the asshole, and that you have no health coverage to protect you.
SP,
I always love how you make up history to meet your Libertarian bashing needs.
http://www.progressiveaustin.org/lp_iraq.htm
And forget how a majority of Democratic Senators voted for the resolution.
http://en.wikipedia.org/wiki/Iraq_Resolution
Or that President Obama voted for everything you and I probably loathe when he was a US Senator:
http://www.democraticunderground.com/discuss/duboard.php?az=view_all&address=334x1712
So who is the one with zero credibility? At least I'm consistent with my views.
If people fucked more, they'd be thinner. Where's the poster for that?
It's a catch 22. when you're in shape you get laid, and you can get in shape by getting laid.
or you know, not drinking sugary sodas. i personally cut soda out of my diet (in addition to other things, and working out) and i lost 75 pounds over the course of a year. i'll never drink that shit again.
My organization has argued this slippery slope-come true before it occured. And we plan to take on the also mentioned anti-smoker signs the DOH will force on store owners at no compensation to them for their valuable counter space. Our press release:
SMOKERS' RIGHTS GROUP OFFERS SIGNS TO STORES
THAT CHALLENGE GRAPHIC ANTI-SMOKING SIGNS
More... http://www.nycclash.com/PressRelease-July_31_2009.html
[Our signs ask the public to call 311 and complain about THEIR money being misspent on this instead of being used to keep Transit fares, property taxes, etc. down]
(FYI - Testimony submitted in writing and given orally at the DOH hearing regarding thes signs was supposed to be posted on the DOH web site. The hearing was over a month ago. To date, the transcript has not been posted, leaving the public and media with no source for formal objections. I suspect it's intentional. What good will the posting of these comments be AFTER the DOH approves its own proposal?)
Founder, NYC Citizens Lobbying Against Smoker Harassment (C.L.A.S.H.)
fanta fanta wanna fanta
Hi everyone! Want to tell the Health Department what you think of these ads? Head to the NYC Healthy blog (the Health Department's official blog) and let them know: http://pulse.typepad.com/nychealthy/
Personally, I can't look at these ads but I think the sentiment is right on.
Hi everyone! Want to tell the Health Department what you think of these ads? Head to the NYC Healthy blog (the Health Department's official blog) and let them know: http://pulse.typepad.com/nychealthy/
Personally, I can't look at these ads but I think the sentiment is right on.
sorry for the double post...
As a nutrition professional who sees how much time, money, and taxes are wasted on people who are too lazy to control what goes in their mouths...I really feel obesity should be the new smoking. I just hope these ads are multilingual.
And feel free to flame me all you want, but on your commute home in a few hours check our the sizes of the people pushing onto the subways and plodding along the middle of the sidewalks. You're going to be footing their public health bills and wishing you had a seat where they'll be taking up 1.5 to 2 of them.
Funny how obesity rates have soared just as rates of smoking have declined. Think there's a connection, genius? Perhaps obesity is mostly the unintended consequence of the Kulturkampf against smoking.
Perhaps, genius, I think you could make that broad correlation with hundred of factors. With the increase of video game options marketed to children, there's an increase in obesity...every year the internet is in existence, obesity rates rise...you could go on forever.
My connection of smoking and obesity is that they both cause public health issues that the rest of us have to deal with and frankly, shouldn't have to. Have a smoke, I don't care if you drop, I just care if I have to pay for it.
The cost argument doesn't wash. Let's see, according to that argument, "I'm footing the bill for smokers!" "I'm footing the bill for the obese!" "I'm footing the bill for [fill in the blank]!" Before you know it, apparently, according to busybodies who seem to think how other people choose to live is any of their business or for them to judge, we'll eventually find the ONE person in America who's been that PERFECT guy who's footing the bill for everyone else. Because apparently NO ONE (but that one guy) pays for themselves. And everybody BUT that one guy never gets sick. That's right, he's the one who has lived on soy and water and lived forever. That IS what the healthists believe, no? That they can "prevent deaths" if you just live without [insert list here]. Pipsy, are you that one guy?
"A pound of flesh, no more, no less"
- Shylock Advertising
Wasn't it the same administration who pushed against all the elected officials, education advocates etc to get Snapple machines into every public school so that kids could drink sugary drinks? I seem to recall that it was a big issue when Mayor Bloomberg first came into office. Perhaps if that had not happened, they would need to do a big ad campaign to convince all those kids about how sugary drinks are not good for them.