One Man's Mission To Bring Hipsters And Hasids Together

Typically you hear stories of the Hasids in Williamsburg revolting against the hipster bicyclists, especially those wearing skimpy clothing. But now The Forward reports on a sign that popped up in the neighborhood this month that could bridge the gap between the groups; "On it is a large Star of David constructed out of 50 or so rubber chickens. In the middle of the star, Yiddish text offers a free bike loan to any of the Yiddish-speaking Satmar Hasidim who live in the area." Baruch Herzfeld (himself a Sabbath-observant Modern Orthodox Jew, with two rabbi brothers) is the man behind the sign, and he hopes his efforts will help the Hasids understand their cycling neighbors. The 37-year-old Herzfeld is described as a "neighborhood gadfly/clown/activist/businessman who owns a small bicycle repair shop below the offices of his cell phone company" (it's noted that he loaned out the 1st floor space to Time's Up). He's already had some takers, and he "just received 500 used bikes from Japan that will allow him to expand his program." He says, “The goal is just to make it acceptable. I’m not doing it because I want to change the world—I just think it would be a healthy thing for the whole city if some of these guys got on bicycles."