Guss' Pickles' Proud Name Will Die In The Move

Not only will pickle purveyor Guss' Pickles be moving from its longtime Lower East Side home to Brooklyn, but it'll be losing its name, too! Co-owner Pat Fairhurst has revealed that according to the terms of a prior lawsuit settlement, she's required to relinquish the name if she does pickle business anywhere else. It's a little complicated, but in 2006 Fairhurst got into a legal fight over the Guss' name with Steve and Andrew Leibowitz, a father-son team who run United Pickle in the Bronx and tried to open up a pickle shop named Guss' on Long Island. Lawsuits and counter-lawsuits ensued, with both parties asserting their right to the Guss' legacy—which stretches back to Isidor Guss, a Polish immigrant who sold pushcart pickles and later opened up the LES shop. But Fairhurst, who has owned Guss' since 2004, doesn't seem worried about dropping the historic name; she tells the Daily News, "It doesn't matter what our name is. People are going to know where I'm going. I'll put whatever I want on the sign, and they'll still come because it's our pickles they want."