A few days ago, a Chowhounder posted news of a solid culinary find: well-loved It's It ice cream sandwiches are readily available at Pacific Standard in Brooklyn! The Yelp-described "nerd bar" only sells the mint variety, and the $4 price tag is the direct result of high shipping costs. For this very same reason, nearby Greene Grape Provisions sells the mint, chocolate and vanilla varieties for $3.99. It's It are an 81-year-old San Francisco dessert tradition consisting of a dark chocolate dipped, oatmeal cookie ice cream sandwich. Earlier this year, Serious Eats discovered that It's It are part of the Google staff cafeteria lineup, and the comments section quickly filled up with more It's It intel, but the news bears repeating. Sure, destination shops like Myers of Keswick are regularly stocked with more PG tips and digestives than any anglophile would ever want, but a handful of places deal in a whole other constellation of single item nostalgia fixes, like the Moxie sold at Freebird Books or the cult-like Jeni's Splendid ice cream at Forager's Market in DUMBO.





Texas Exes (and other Texas ex-pats) can get Blue Bell at Hill Country BBQ.
screw ice cream sandwiches - where's my In-N-Out Burger?
amen!
What is it?
I won't be impressed until I can find Vernors Ginger Ale, Bell's beers, and Skyline Chili in NYC.
Bell's is good, but I am more wistful for Founders.
Pssst... you can get Vernor's at Motor City Bar, and sometimes Barcade has Bell's, Arcadia, and other MI beers.
It's It are the true San Francisco treat. On my recent visit back to the Bay Area where I grew up, I ate three. I could have told you that Pacific Standard has It's Its a few months ago, but no one asked me. Oh well.
holy shit, i'm there!
Thanks for the mention, Hugh :)
Not quite yet, but soon, our ice-cream sandwiches are going to be available online, too.
http://bit.ly/3LvQbn