Open Wide for Coke's New Carbonated Milk!

This is the funnest thing to happen to boring old milk since the crazy straw! The Coca-Cola Company just launched a new carbonated milk drink called Vio "Vibrancy Drink," and New Yorkers are the first consumers in the world to pour the product into their discerning mouth holes! Developed in their Atlanta laboratory, the beverage requires no refrigeration and comes in four "natural" flavors: peach mango, berry, citrus, and tropical colada. According to the Post, it's being sold in delis around NYC for about $2.50 per 8oz aluminium bottle, and each bottle has 26 grams of sugar. The company promises that Vio is "a refreshing sensory experience" that contains just "a hint of rBGH-free skim milk" and tastes "like a birthday party for a polar bear." And a reviewer for BevNET.com, a drink industry research site, says the Peach Mango Vio is "slightly reminiscent of a lassi drink. However, what starts out seeming not so sweet turns almost overwhelming by the time you are half way through the bottle." Which makes sense, because polar bear birthday parties can get a little overwhelming. Have you tried this exciting new carbonated milk product yet, and if so, how refreshing was your sensory experience?

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By John Del Signore in Food on July 27, 2009 6:09 PM

Comments [rss]

Ryan

Where's the market for this? I mean, other than Afghanistan.

aspiringrapper

Thanks, goodcow.

middlebeach

So who's the head of R&D there, Laverne De Fazio?

Reflect

my stomach quivers at the smell of egg nog so NO Coke and Pepsi and any other drink that has HCFS in it. You Still cant have my money!

Big ups to INKO's Ice Teas HONESTADE and the ocassional SOBE.

aspiringrapper

Has anyone seen this for sale anywhere in Manhattan?

goodcow

A Matter of Health on 1st between 76th and 77th has it, $2 a can.

It tastes no different than the Korean drink, MILKIS.

smitty

I got a free sample of this at Columbus Circle in June by these chicks driving around on weird mini cooler-scooters. I had a few sips of the Colada but wasn't into drinking something with so many calories/sugar.

nyorker555

WIth the sugar and the milk, this sounds like a zillion calories and for what? I'll pass.

everyAframe

If we just agree to give Coke all of our money, will they stop making so much stupid shit? At this point, it would be fair enough.

Manitoba

+1

JMH

This sounds incredibly awful. I mean, I love a good egg cream from time to time, but I fail to see how it's improved by heat treatment and packaging in an aluminum bottle.

ak

Having recently relocated for work, I know I must miss NYC when an article about an exclusive product as gross as carbonated flavored milk makes me homesick.

valeriob

i am going to find this and reply to this very post after i've tasted it. my expectations are low.

Toby von Meistersinger

I rather have an egg cream.

Jen S

I could do their marketing: "Three things that should never go together, all in one!"

CR

Also had the citrus. It was just wrong on so many different reasons. Offensive tasting.

Jaya Saxena

I had it for free at Siren Fest a few weeks ago. The citrus wasn't bad. Kind of tasted like a fizzy creamsicle. But I couldn't finish the whole thing.

Guest

sounds to jizz-like for me

thebaconista

I had the pina colada one at the Siren Fest.Didn't realize it was a milk drink at all. It wasn't awful (I heard other flavors were pretty disgusting) but I would not buy it again. I do however like the aluminum bottle.

scoboco

They gave it out at Siren, and it was g to the ross. Like someone's bad idea of making fruity egg creams, heavy on the chemical taste. And I can't believe the $2.50 price point!

Steven

What drink is good warm?

franz

the japanese already invented a better version of this..a long time ago..its called calpis or calpico!

Rfive

Calpis or cowpiss, same stuff...

RevWaldo

"There was me, that is Alex, and my three droogs, that is Pete, Georgie, and Dim, Dim being really dim, and we sat in the Korova Milkbar making up our rassoodocks what to do with the evening. The Korova milkbar sold Vio-plus, Vio plus vellocet or synthemesc or drencrom, which is what we were drinking. This would sharpen you up and make you ready for a bit of the old ultraviolence."

NannyState

I'll just 'av a bit of the old Ludwig Van, thanks.

MrCow

right on

whitecastlerock

After reading this article I shit in my pants

Morticia

I was handed a sample of the Peach Mango on Prince St. about a month ago. Surprisingly, it was much better than I would have expected, from its description. But would I pay $2.50 for it? Never.

99centmenu

they were giving this out at siren fest and there was definitely no mention of the word 'milk,' though that would explain the shit taste

NannyState

Anybody who gets hooked on this stuff won't be getting any sympathy from me. Disgusting.

Barbj8

Sounds disgusting, yet I want to try it a.s.a.p. It's like salted licorice or gum that tastes like soap, you just gotta have it.

nicemarmot

Ewwww...lactose intolerance aside, I don't think I want to drink any milk products that don't have to be refrigerated! It must be half chemicals!

Spirit of 76

It's UHT milk. Ultra High Temperature process. Sort of like ultrapasteurized but even more intense. No preservatives, just a fast blast of heat to kill the no-nos.

Still, you wouldn't find me drinking it. I've never felt the appeal of carbonation for any drink, and definitely not for milk.