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This is the funnest thing to happen to boring old milk since the crazy straw! The Coca-Cola Company just launched a new carbonated milk drink called Vio "Vibrancy Drink," and New Yorkers are the first consumers in the world to pour the product into their discerning mouth holes! Developed in their Atlanta laboratory, the beverage requires no refrigeration and comes in four "natural" flavors: peach mango, berry, citrus, and tropical colada. According to the Post, it's being sold in delis around NYC for about $2.50 per 8oz aluminium bottle, and each bottle has 26 grams of sugar. The company promises that Vio is "a refreshing sensory experience" that contains just "a hint of rBGH-free skim milk" and tastes "like a birthday party for a polar bear." And a reviewer for BevNET.com, a drink industry research site, says the Peach Mango Vio is "slightly reminiscent of a lassi drink. However, what starts out seeming not so sweet turns almost overwhelming by the time you are half way through the bottle." Which makes sense, because polar bear birthday parties can get a little overwhelming. Have you tried this exciting new carbonated milk product yet, and if so, how refreshing was your sensory experience?
Open Wide for Coke's New Carbonated Milk!
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The real question here is: Is it a good mixer?
sparkling white russian anyone?
the thought of "birthday party for a polar bear" made me happy.
those marketing people are brilliant!
So it tastes like dead penguins?
I"M GOING TO RUSH OUT RIGHT NOW AND BUY A CASE (to put on ebay).
Yuck.
I had a free sample bottle of this in SoHo a few weeks ago. It's ok. Think of it as a fruit flavored egg cream. A bit too sweet though.
Ewwww...lactose intolerance aside, I don't think I want to drink any milk products that don't have to be refrigerated! It must be half chemicals!
It's UHT milk. Ultra High Temperature process. Sort of like ultrapasteurized but even more intense. No preservatives, just a fast blast of heat to kill the no-nos.
Still, you wouldn't find me drinking it. I've never felt the appeal of carbonation for any drink, and definitely not for milk.
flat soda ftw
Sounds disgusting, yet I want to try it a.s.a.p. It's like salted licorice or gum that tastes like soap, you just gotta have it.
Anybody who gets hooked on this stuff won't be getting any sympathy from me. Disgusting.
they were giving this out at siren fest and there was definitely no mention of the word 'milk,' though that would explain the shit taste
I was handed a sample of the Peach Mango on Prince St. about a month ago. Surprisingly, it was much better than I would have expected, from its description. But would I pay $2.50 for it? Never.
After reading this article I shit in my pants
"There was me, that is Alex, and my three droogs, that is Pete, Georgie, and Dim, Dim being really dim, and we sat in the Korova Milkbar making up our rassoodocks what to do with the evening. The Korova milkbar sold Vio-plus, Vio plus vellocet or synthemesc or drencrom, which is what we were drinking. This would sharpen you up and make you ready for a bit of the old ultraviolence."
right on
I'll just 'av a bit of the old Ludwig Van, thanks.
the japanese already invented a better version of this..a long time ago..its called calpis or calpico!
Calpis or cowpiss, same stuff...
What drink is good warm?
They gave it out at Siren, and it was g to the ross. Like someone's bad idea of making fruity egg creams, heavy on the chemical taste. And I can't believe the $2.50 price point!
I had the pina colada one at the Siren Fest.Didn't realize it was a milk drink at all. It wasn't awful (I heard other flavors were pretty disgusting) but I would not buy it again. I do however like the aluminum bottle.
sounds to jizz-like for me
I had it for free at Siren Fest a few weeks ago. The citrus wasn't bad. Kind of tasted like a fizzy creamsicle. But I couldn't finish the whole thing.
Also had the citrus. It was just wrong on so many different reasons. Offensive tasting.
I could do their marketing: "Three things that should never go together, all in one!"
I rather have an egg cream.
i am going to find this and reply to this very post after i've tasted it. my expectations are low.
Having recently relocated for work, I know I must miss NYC when an article about an exclusive product as gross as carbonated flavored milk makes me homesick.
This sounds incredibly awful. I mean, I love a good egg cream from time to time, but I fail to see how it's improved by heat treatment and packaging in an aluminum bottle.
If we just agree to give Coke all of our money, will they stop making so much stupid shit? At this point, it would be fair enough.
+1
WIth the sugar and the milk, this sounds like a zillion calories and for what? I'll pass.
I got a free sample of this at Columbus Circle in June by these chicks driving around on weird mini cooler-scooters. I had a few sips of the Colada but wasn't into drinking something with so many calories/sugar.
Has anyone seen this for sale anywhere in Manhattan?
A Matter of Health on 1st between 76th and 77th has it, $2 a can.
It tastes no different than the Korean drink, MILKIS.
my stomach quivers at the smell of egg nog so NO Coke and Pepsi and any other drink that has HCFS in it. You Still cant have my money!
Big ups to INKO's Ice Teas HONESTADE and the ocassional SOBE.
So who's the head of R&D there, Laverne De Fazio?
Thanks, goodcow.