Photo by Jen Carlson/Gothamist
This is absurd. A DUMBO shopowner recently ditched the old sign for his storefront (which read "Cafe/Bar") and replaced it with one stating the name of the establishment: DUMBO General Store (with the word "Cafe" underneath). A good business plan, no? But now the Brooklyn Paper reports that the regulars are in an uproar, preferring the older and more anonymous sign. One man even told the paper, "It used to be like a speakeasy."
Okay, except, it 100% wasn't like a speakeasy, because a speakeasy wouldn't have windows looking upon the main drag of a neighborhood, nor would it advertise itself, on a prominent sign displayed outdoors, that it was a bar. In fact, the new sign (which has dropped the "Bar" for some reason) is more conducive to the speakeasy vibe. Now please pass the soapbox to the person behind you.





I drink in my apartment.
Speakeasies always come with big glass windows and a mostly-glass door!
...the regulars are in an uproar
Maybe they should switch to decaf!
i liked this comment
i like the design of the new sign
oh no, the precious concerns of the dumbo neighborhood yuppies
you'd think the overpriced drinks and food would be the uproarious..
how much lamer can dumbo get? its like the battery park city of brooklyn ::yawn::
I'm pretty sure there's some kind of ordinance that the sign outside a business has to have the business's actual, legal name on it? Or at least a bodega owner once told me that's why he was forced to change his sign.
Don't they know? Uproars just bring more attention.
bodega owner lied to you. businesses rarely have the name that they were incorporated under on their signs.
"bodega owner lied to you"
Ah well. Not the first time I'm sure!
Hey, anyone remember the Longview Country Club on Park Ave South? Years and years ago. Such a great bar. It too had big glass windows but a kind of anonymous speak-easy vibe. Ah, my misspent youth...
Fear not, Dumboites, because as soon as anyone lured in by the new sign enters this place, they will be like "WTF IS THIS?" and immediately walk out. At least that's what I did. It's just dark and scary in there. And that was long before this dastardly new sign.
When I want a cup of coffee, I, for one, do not visit my local Benjamin Moore dealer nor my friendly neighborhood Ace Hardware store. Just because it's Dumbo and you're being served by someone wearing an artisty bandanna doesn't make it not weird.
People in Dumbo/Brooklyn are freakin' stupid. Thank god all the tragic hipsters moved across the east river. Now the village is fun again without all the pretentious a-holes...
I think you're mistaking dumbo for williamsburg. Very few tragic hipsters in dumbo.
Do Jay-Z and Beyonce still live in Dumbo?
Good christ, I can't wait for this "Speakeasy" bullshit to pass. Guess what, fuckos: Prohibition is over. If you're looking to simulate the dangerous thrill of illegal drinking, go sit on your stoop with a can of O'Douls. It's the same effect.
Fuck me, I just read the article - this is the biggest non-story ever. Regulars 'in an uproar'? Really? You mean the brooklyn paper asked a couple of regulars what they thought of the new sign and they didn't particular care for it. Hardly an uproar, hardly outrage. Definitely not news.
Non. Story.
arent most stories on here non storys?
"Brooklyn Paper readers in an uproar about aforesaid paper's U-turn on Atlantic Yards immediately after their purchase by Murdoch."
Print that!
Actually I believe there's a climbing gym in there, they're just creating a diversion.
Actually I think there's a climbing gym in there. They're just creating a diversion.
Dumbo is dangerously on the verge of becoming a convenient Warsaw Ghetto for spineless yuppie scum. All we need is a wall and a brigade for carrying out the bodies.
Could just roll them into the river.
Anyone who is "outraged" by this needs to take a moment to sit down and seriously consider the universe and his/her place in it. The topic of consideration should be why the universe would be a better place if such person just put a bullet through his/her own head.