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DUMBO "Speakeasy" Customers Outraged At Sign

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Photo by Jen Carlson/Gothamist

This is absurd. A DUMBO shopowner recently ditched the old sign for his storefront (which read "Cafe/Bar") and replaced it with one stating the name of the establishment: DUMBO General Store (with the word "Cafe" underneath). A good business plan, no? But now the Brooklyn Paper reports that the regulars are in an uproar, preferring the older and more anonymous sign. One man even told the paper, "It used to be like a speakeasy."

Okay, except, it 100% wasn't like a speakeasy, because a speakeasy wouldn't have windows looking upon the main drag of a neighborhood, nor would it advertise itself, on a prominent sign displayed outdoors, that it was a bar. In fact, the new sign (which has dropped the "Bar" for some reason) is more conducive to the speakeasy vibe. Now please pass the soapbox to the person behind you.

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Comments [rss]

  • sj

    Anyone who is "outraged" by this needs to take a moment to sit down and seriously consider the universe and his/her place in it. The topic of consideration should be why the universe would be a better place if such person just put a bullet through his/her own head.

  • NannyState

    Dumbo is dangerously on the verge of becoming a convenient Warsaw Ghetto for spineless yuppie scum. All we need is a wall and a brigade for carrying out the bodies.

  • longacre

    Could just roll them into the river.

  • JanetG

    Actually I think there's a climbing gym in there. They're just creating a diversion.

  • JanetG

    Actually I believe there's a climbing gym in there, they're just creating a diversion.

  • JanetG

    "Brooklyn Paper readers in an uproar about aforesaid paper's U-turn on Atlantic Yards immediately after their purchase by Murdoch."



    Print that!

  • spnder

    Non. Story.

  • bklynbagel

    arent most stories on here non storys?

  • citizenerased

    Fuck me, I just read the article - this is the biggest non-story ever. Regulars 'in an uproar'? Really? You mean the brooklyn paper asked a couple of regulars what they thought of the new sign and they didn't particular care for it. Hardly an uproar, hardly outrage. Definitely not news.

  • AvenueHebrew

    Good christ, I can't wait for this "Speakeasy" bullshit to pass. Guess what, fuckos: Prohibition is over. If you're looking to simulate the dangerous thrill of illegal drinking, go sit on your stoop with a can of O'Douls. It's the same effect.

  • harveywallbangers

    People in Dumbo/Brooklyn are freakin' stupid. Thank god all the tragic hipsters moved across the east river. Now the village is fun again without all the pretentious a-holes...

  • citizenerased

    I think you're mistaking dumbo for williamsburg. Very few tragic hipsters in dumbo.

  • dr zippy

    Do Jay-Z and Beyonce still live in Dumbo?

  • longacre

    Fear not, Dumboites, because as soon as anyone lured in by the new sign enters this place, they will be like "WTF IS THIS?" and immediately walk out. At least that's what I did. It's just dark and scary in there. And that was long before this dastardly new sign.



    When I want a cup of coffee, I, for one, do not visit my local Benjamin Moore dealer nor my friendly neighborhood Ace Hardware store. Just because it's Dumbo and you're being served by someone wearing an artisty bandanna doesn't make it not weird.

  • Trilby16

    Hey, anyone remember the Longview Country Club on Park Ave South? Years and years ago. Such a great bar. It too had big glass windows but a kind of anonymous speak-easy vibe. Ah, my misspent youth...

  • rbeshenk

    bodega owner lied to you. businesses rarely have the name that they were incorporated under on their signs.

  • pigeon

    "bodega owner lied to you"



    Ah well. Not the first time I'm sure!

  • birdmechanical

    Don't they know? Uproars just bring more attention.

  • pigeon

    I'm pretty sure there's some kind of ordinance that the sign outside a business has to have the business's actual, legal name on it? Or at least a bodega owner once told me that's why he was forced to change his sign.

  • bklynbagel

    you'd think the overpriced drinks and food would be the uproarious..



    how much lamer can dumbo get? its like the battery park city of brooklyn ::yawn::

  • gimme

    oh no, the precious concerns of the dumbo neighborhood yuppies

  • dwayno

    i like the design of the new sign

  • ...the regulars are in an uproar



    Maybe they should switch to decaf!

  • i liked this comment

  • Speakeasies always come with big glass windows and a mostly-glass door!

  • huffingpaint

    I drink in my apartment.

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