Greenpeace Holds 'Upscale' Protest at Nobu

09_05_blue_fin.jpg
Photo of bluefin tuna at Tsukiji Market in Tokyo courtesy Tien Mao.

Despite its well established, over-fished status and repeated toxicological demonstrations of dangerously high mercury levels, slices of bluefin tuna are still very much highly prized on menus all over town. Last night, organization Greenpeace staged an action at Nobu in TriBeCa, where activists "dressed in blazers and billowy dresses like any other weekend-night patrons," according to the Times. Keeping with the near-extinction vibe, activists "carried make-believe menus with endangered-species dishes, like 'Rack of Mountain Gorilla Seasoned with Powdered Rhino Horn' ($32.00)." When Nobu's management figured out what was going on, the protesters simply left the restaurant; some apparently "even tipped the wait staff". One activist also claimed to the Times that others had stayed on at the restaurant for an hour more, affixing fake menus to bathroom stall doors.

In 2004, New York City was the first municipality in the U.S. to approve a law (pdf) "making it illegal to buy or sell products containing, or advertised as containing, endangered species." New York City, however, does not consider bluefin tuna endangered or threatened. Greenpeace is calling on Nobu to remove bluefin from its menus worldwide. In London, bluefin appears on the preeminent high-end sushi chain's menus but is paired with an asterisk. Fine print then leads to a sentence at the bottom of the menu that calls bluefin "environmentally challenged," and urges diners to order ask for something instead of tuna, essentially only if they feel like it.

Robert De Niro is an investor at Nobu. A spokesperson for the restaurant said the activists "were disruptive to our guests, so I didn't appreciate it," while Nobu dinner customer told the Times mid-interview that all that tuna talk was making him hungry again. “I might go and get another order,” the diner said. “It was just great.” For more on overfishing, read our interview with Bottomfeeder author Taras Grescoe, or check out the trailer for the upcoming documentary adaptation of Charles Clover's The End of the Line.

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Comments (18) [rss]

What does Charlie the Tuna think about all this blah blah blah? If the tuna is totally wiped out like leg or scrambled egg of duck billed platypus so be it. I prefer to keep my home lit and heated by virgin whale oil.

If you want to save the world, sterilize 75% of those that eat sushi, quiche and bush meat.

Just makes me want to try the bluefin to see what all the fuss is about... sounds like I know where I'm going after work Monday.

Thanks Greenpeace for the suggestion.

Yeah well the joke is going to be on the human race @ the jackass who posted above, after we're extinct, because of the slow deterioration of species to please arrogant ruthless assholes who think they can patent and own every last bit of nature or use it to indulge their overfed and morbid vanity.

Rack of Mountain Gorilla Seasoned with Powdered Rhino Horn' ($32.00)

Yum. Sounds tasty. I'd also like to try Roast Leg of Panda, but Jen would go ballistic if she saw that.

Panda meat is stringy and fatty. The Royal Family likes it but only because it's tradition. I say go with snow monkey brains on toast.

short sight is the worse side of greed and this is what has made humans the worse element for its own survival.

The degree of stupidity snarky asses display only makes for a cheap joke and the perpetuation of destruction.

You are 100% correct. I'm sure the lesser dinosaurs felt the same way as you do. Look where it got those caring individuals.

You really are a foul person with your constant nasty remarks, I feel sorry for anything that came out of your. It is your line that should be extinct for humanity's sake.

People like myself will continue on and lead this country once again to glory and greatness when the fossil fuels dry up. We will go back to using and beating dray animals starting with the carriage horses in Central Park. And when they fall, we will eat their flesh and boil their bones and make glue. After that we will go after bicyclists.

Feel better now?

Oh by the way, I don't eat sushi or any other funky kind of food. So the tuna are safe by me.

You and your line will never bring glory since your heads are stuck up your glory holes. Not even a stupid child makes ridiculous insensitive remarks as yours.

@ Snoopy
You think you are so fucking clever when you make your sarcastic remarks.
You are the perfect example of how dumb human beings can be and why is so hard to get these messages across. Blue Fin Tuna IS an endangered species and we better start changing our ways or else...

So the bluefin tuna is endangered. So the bluefin tuna will soon disappear and its fantastic taste will be only a memory. But the question is, dear friends - WHAT IS THE FUCKING PURPOSE OF THE BLUEFIN TUNA IF NOT FOR SUSHI. Should we just let it strut its deliciousness through the seven seas, unharmed? Why?

You should eat bluefin tuna and provide no justification for it. Just because, as Sir Edmund Hillary would say, "it's there"

Or else what? The universe will collapse upon itself? Things live, things die. When the Sun goes Red Giant in a few million years, all your precious endangered species will be exterminated. You only want them around to make you feel better. It's all about you. A bluefin tuna couldn't care less whether you live or die. I only want them around because they're delicious. Stop overfishing so I can have more! More more more more!

I strongly urge you to read a little bit on the subject before opening ur big mouth..

OK so I read all the articles on blue fin tuna. So?

They are like most other fish except some people like the taste more than other tuna's. What's the problem? If they are over fished and are eliminated from the planet, do you think the Taliban or the average taxpayer is going to give a shit?

Global warming and used four door sedan Corvairs would have killed them anyway.

Wake up and get your priorities in line.

Blue Fin tuna will soon be on the same endangered list that Chilean Sea Bass is on... another over-fished entree. Most chefs have seen the error of our ways and removed it, so hopefully they'll get the picture on Blue Fin as well. "The End of the Line" film is not so good.... if you're interested in seeing a beautiful film about the fishing industry, check out RED GOLD, which has won numerous festivals. http://www.redgoldfilm.com/

That's a pretty clever harmless prank to raise awareness.
B+

http://www.thefreedictionary.com/Infestation
From an environmental/ecological perspective, humanity fits this definition.

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