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City buses in Manhattan might soon be catching your attention with new LED screens playing video advertisements along their sides as they ride about town. The MTA is about to test out the new ads on ten buses with hopes to expand to 200 buses with screens, which will they say will only be on the right side to avoid distracting other drivers. (No word on what happens if one bus is already on another bus's right.) The screens will be equipped with a GPS, so ads can be adjusted for the neighborhoods they're driving through. An MTA spokesman said, "So if you're going down Lexington Avenue and the bus is at 65th Street, it could start advertising, hypothetically, Bloomingdale's." The screens have already began testing on the M79 in the Upper East Side, where residents are having flashbacks to the arrival of Kenny Rogers Roasters. One man told the Post, "It's just like you took my bed, and while I was asleep, moved it to the middle of Times Square. Neon signs are showing in my room. Bright, flashing neon."
Video Ads Along Buses Help Distract Understimulated Masses
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It's the same media that NEVER mentioned Muslims' hatred of Israel as a possible motive for 9/11.
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Advertising signs: they con
you into thinking you're the one
That can do what's never been done
That can win what's never been won
Meantime life outside goes on all around you.
Just what we need, more distractions for drivers rolling around the city.
How long until someone who gets into an accident cites the ad as the cause and sues the MTA for millions?
How about those bus service cuts? Are these ad dollars going to be contributing in any way to prevent that? More money in...and no answer on where it goes.
uhhh...the buses aren't being cut anymore...
for now and in fact we need more service, where is the money going to??
you could, um, read the publicly available MTA budget. you're a lazy dick.
I first saw these about two months ago. They're brighter than the sun, but so low-res that some of the text is rather difficult the make out.
As far as I can tell, these have the same issue that plague the taxi roof-top displays: When an advertisement is only up there for a few seconds (while being animated) and it's driving by you at 25mph, it's nearly impossible to absorb...especially at a glance.
I managed to grab a few pictures last time I saw one.
The screens will be equipped with a GPS...
Didn't the MTA scrap the proposed bus shelter location/schedule alert system because "satellite signals were lost in the skyscraper canyons of Manhattan...". I guess exotic, otherworldly technology from overseas suddenly works when the Metropolitan Luddite Authority sees it as a revenue stream instead of a customer convenience "money pit".
They're too damn bright and distracting. One car driver runs over someone because of this and the plug gets pulled. But on the side of a blimp, the LEDs might be cool, in a Bladerunner kind of way.