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Regarding the Momofuku Milk Bar, around the corner from the Ssam Bar, there are two things you should keep in mind: one is that the soft serve samples are pretty sizable (and free); the other is that pastry chef Christina Tosi’s Crack Pie™, Cereal Milk™, and Compost Cookies™ are now all trademarked by in process with the United States Patent and Trademark Office. File under inevitable. This effectively dashes the hopes of several thousand would-be entrepreneurs seeking to market the leftover dregs of their morning breakfast bowls and parlay Alpha-Bit gastronomy into a suprême haute cuisine multi-million dollar empire, worldwide. If you think this is all a joke, son, consider that this should also effectively stop the deranged, Dr. Frankenstein-esque, Compost Cookies™ copycat experiments of the Oatmeal Cookie Blog (banner: “Developing unique oatmeal cookie recipes and answering the ultimate question: Are they bring-in-able?”). Or perhaps not. In any event, the first Momofuku cookbook, written by David Chang and NYT writer Peter Meehan, will be published in October, and again, the free samples at the Milk Bar are generous. Donut-inspired flavors this week. UPDATE: Murray Hillster, in the comments section, has pointed out the Milk Bar offerings listed above are all in process, and Momofuku Ssam Bar is Mr. Chang's only (currently) registered trademark.
Momofuku Milk Bar Moves to Trademark Goods
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Frankly I don't think the name "Crack Pie" is funny, clever or cute, and I find the name a turn off. There's nothing good about people who are addicted to rock cocaine, so why name your pie after it? Because you think it's *wink wink* funny clever and cute, but, it's really not. It's stupid and tasteless, even if the actual pie isn't.
This article is incorrect. NONE of these names are registered trademarks by the USPTO. They are APPLICATIONS for registration.
David Chang has one registered trademark for "MOMOFUKU SSAM BAR." The rest are all applications.
1. http://tess2.uspto.gov/bin/gate.exe?f=search&state=4004:4b3rai.1.1 (that link may time out, then just go to www.uspto.gov and navigate to the trademark search page)
2. Click "Free Form Search"
3. Search for : "David Chang" [on]
The applications referenced above were filed on February 20, 2009 and haven't been touched by an Examiner (i.e., no office actions or other events). They are still subject to review and potential oppositions by third-parties. There's no guarantee that the Examiner will allow them (e.g.., an Examiner might find "Cereal Milk" descriptive) or a third party in the middle of nowhere might object to an application.
I wish my title was The Examiner.
I saw the little TM signs next to a bunch of flavors but didn't realize they were actually being trademarked, I thought it was a cute menu board joke.
By all accounts, life at the Patent and Trademark Office is hell...
It is interesting, and perhaps a bid sad, that items like the compost cookie and cereal milk are considered non-ironic, inventive, haute desserts even though they are straight out of the white trash cooking tradition. Same with the crack pie, which is just a fancy version of the Amish shoofly pie.
Adding to what Murray Hillster said above, even if these applications do eventually issue as trademarks, it doesn't mean you can't make a similar product, it just means you can't call it the same thing. (I can sell all the chocolate sandwich cookies with vanilla cream I want, as long as I don't call them Oreos.)
This post is as close to incoherent as you can get while still managing to make sense.