Sad News for Happycorp

sadcorp0409.jpg Things aren't looking so good for thehappycorp, that ad agency that teamed up with PosterBoy for a takedown of their own client's ad campaign in the subway system. After the incident, and what was likely their biggest client, MoMA, severing ties with them, there was some tension between partners Doug Jaeger and Matt Spangler, Gawker reports. The latter left the company, and now according to reports from the inside, Jaeger has taken an ad agency job elsewhere and fired the remaining staff. Mediabistro reported that "Jaeger's hubris" has been responsible for the company's problems. Today on the happycorp site it was announced that Future Friends was launching, described as "a new shop some of our old friends are opening across the bridge in Williamsburg"—though as of now it doesn't seem to include Jaeger or Spangler.

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Comments (7) [rss]

thehappycorp my ass, sounds more like the theassholecorp.

Marketing, hipster, wunderkind, du jour FAIL!

I googled "Doug Jaeger" and if the first five search results says anything, then "hubris" is pretty much on the mark.

One more avant-hip impressario team hits the slagheap. Now for their greatest challenge: spinning that drive back to Ohio.

except that neither partner is from ohio. best of luck to the fledgling future friends group.

I couldn't believe this story, haha, life is really stranger - and often stupider - than fiction.

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