Yelp Finally Lets Business Owners Respond to Bashing
Yelp, the influential San Fransisco-based website that gives every Tom, Dick and Harry a forum to criticize everything from plastic surgeons to restaurants, has agreed to let small businesses publish their responses to criticisms on the site. Previously, businesses owners could only contact their haters directly or—more controversially—pay Yelp to bury negative reviews. But starting next week, businesses like this SF pizza restaurant will no longer be reduced to ironically printing quotes from bad reviews on their T-shirts. Come Monday, according to the Times, they'll be able to tell their side of the story of restaurants such as Otto Pizzeria, about which one Yelper opines: "The best part of the meal was when we walked outside and realized that we had just escaped HELL!"
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