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As of Tuesday, Doug Jaeger of HappyCorp was cleverly wording his comments about his and Poster Boy's involvement in the alteration of MoMA's subway ad campaign in Brooklyn, which he developed. According to Jaeger, he met Poster Boy, who he says is more than one person, and that he and some others were in the subway system the night the ads were deconstructed.
The NY Post, not a fan of Poster Boy's work in the past, chimes in today saying that Jaeger has "admitted his responsibility in the bizarre publicity stunt," refused to pin any of it on Poster Boy (who is already facing charges), and allegedly didn't have MoMA's permission to carry out the vandalism. In a statement released yesterday MoMA said, "The museum deplores any kind of vandalism and we are distressed that this happened, did not condone or authorize it and hope it doesn't happen again." (In other words, they love it, it's drawn even more attention to their campaign, but they can't say that because it's totally illegal.)
The museum is keeping mum about their current relationship with HappyCorp, and the fact that they haven't severed ties with them has the MTA "furious," according to the Post. While we haven't heard back from Jaeger about the latest developments, we talked to Jeremy Soffin at the MTA, who told us that even if MoMA and HappyCorp altered their own ads it is still illegal, and that "designing an ad doesn't give him any more right to vandalize than anyone else." The MTA's contractor CBS Outdoor is currently in contact with both parties on the organization's behalf.
While it seems pretty evident that this was the plan all along, the Village Voice is still questioning why the HappyCorp folks went from being so proud of the installation to vandalizing it. Maybe they were just tired of seeing Starry Night? The subway station isn't a dorm room, after all.
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So was the middle photo taken during the prank in which they replaced two overlapping ads as well as the sign on the pillar with horizontally flipped but otherwise identical facsimiles?
What is a "station guard". There are booth employees, guys who clean, and MTA police; never heard of a station guard though.
"Station guards" was the term used in the Post, I noticed that in the paper this morning and thought it was odd. But the Post is just reporting what NY Mag said (they're much like Gothamist, I guess), where the specific phrase used by writer Erica Orden was "MTA guards and station police."
Man, this is such a bid by Happycorp/MoMA to drum up publicity for their exhibition.
it appears to have worked!
So bored of these 'poster boy' articles, do people really give a shit?
Yawn. Not exactly Keith Haring of even the BLF. Does everything have to come from the 1980's?
Marketing 101:
If there is no interest, fabricate a buzz or controversy.
This is used through out the media from news reportage to advertising.
Recession is really pinching the creative industries, eh?
The real crime here is the jacket that guy is wearing.
God, he shouldn't be allowed to do anything.
He's trying to be all cool retro Alexander Julian but he's really just a douchebag.
Seems Mr. Jaeger is supposed to be the NYC marketing wunderkind du jour. Methinks Jake/Jen and he have traded business cards once. Am I right?
Snoozefest.
i have been enjoying the MOMA posters in the station.....cut the shit, poster child or whoever