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Pepsi Cola Sign Coming Along

0209pepsi.jpg
Photo via jasonyungny's flickr.

Even Coke fans probably appreciate the old Pepsi Cola sign that's been part of the LIC skyline since 1936. It may have moved from its old spot, but (for quite some time) it's been getting rebuilt not too far away, letter by letter. Just a couple of days ago it only had the P E I and C letters in place, and now the NY Times checks in to find "the 120-foot-long scrawl, a creation of the Artkraft Strauss Sign Corporation," has just one more letter to go. One source told them the original plan was to have it back to its original splendor by March 1st, “But they’ve run into difficulties and now say they don’t have a schedule." Perhaps Madoff's old papers got in the way.

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Comments [rss]

  • Mr Mel

    I liked it where it was before.

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