Photo by Doug Jaeger.question as to whether proof this "vandalism," that took place this past Saturday at 2 a.m., was all part of the master plan.
HappyCorp—who created the MoMA campaign—were on site documenting the alterations, and even threw an on-site fashion show following their completion. Doug Jaeger, CEO of HappyCorp, told the site that he's nervous about MoMA's response, but that "Early on we saw Poster Boy's work, and we realized it was inevitable that if we did this project, his crew would likely see it as an opportunity. Whenever you create something, you want to make sure you're prepared for that. But if someone who is getting acclaim as an artist does something to your campaign, does it make it less valuable or more valuable?"
MoMA's Kim Mitchel has confirmed some of the vandalized ads were taken down yesterday, and will be replaced tomorrow, but "Beyond that, MoMA will have no comment." See more photos of the now-vanished mash-ups here. [via FreeWilliamsburg]
UPDATE: Doug Jaeger tells us, "I was in the subway that night for sure. It was clear to me that night that Poster Boy is not one person. I think that NYMag makes it sound like I know them—I met them, but I don't know them."





It's true—this seemed like too much for Poster Boy (et al) to resist.
Not surprised that Kim Mitchell had nothing to say. She was probably too busy cleaning her razor blades and running from the cops.
Wilma is hot.
Random defacement of billboards, still not substantive, still bullshit.
But the larger effort by established and unestablished parties to devise and maintain the illusion and legend of a "poster boy" even to the extent of using a client's own money and content to support the effort to recontextualize that content, now that's the art.
Done properly you colluding sons of bitches will reestablish MOMA as a venerable institution that is so relevant it becomes the target of a "raw" "ear-to-the-ground" crew of "new" talented "earnest" voices.
Years hence MOMA will ceremonially welcome these new voices into the hallowed institution itself and everyone gets elevated and gleefully wet.
Wow. Now what do we call the eventually hollywood depiction? Oceans 81 anyone?
i don't care about poster boy
It is apparent Poster Boy never ventures outside of trendy areas...
You consider the Atlantic/Pacific stop trendy?
isn't this like what kaws did 10 years ago?
KAWS removed ads and painted on them. He was/is a lot more talented than posterdickhead. I've seen 4th graders do more inspired collage than his/their work. Assuming its not one person.
This new vinyl substrate that subway posters are printed on now really facilitates vandalism. It's like Colorforms. Slice up into shapes and place the shapes on other ads. Awful for the environment, too.
Mondays at MOMA
11 west 53rd street new york ny 10019
mondays are a special day
for the only museum alive
the first day of the week
when busloads of swarming students wearing
required attire baggy jeans/tees/high priced sneakers
converge past entrance signs/brochures
printed with tour dates/times/exhibition notices
typed in bold at the bottom of these pamphlets
“Braille is available upon request”
and just what images would a sightless person miss?
as noisesome boys/girls pass blindly
until their mouth’s open wide
struck still in boggling numbness
like cows which get zapped by stray voltage
stumbling at last into artful awakening
as they gape stunned by
Klimt’s landscape “The Park”
inhaling hues of greengreengreengreen
only to eventually return outside to
gray lawns of poured stone
while in their minds and bellies lush with color
rumble in hunger as the wind roars
through cement caverns that will
never be greengreengreen.
It seems like the museum with the discriptor "modern" in its name should value and encourage this type of public discourse.
They were able to replace the "vandalized" images quickly enough, and this certainly generated a whole new round of press coverage. So was there really any damage done?
If nothing else, the evolution of this campaign got me thinking more about what constitutes art and the role MoMA plays. Doubt I'd be spending time on those toics otherwise. Too busy worrying about the economy!