Tropicana Cans New Cartons So You Like-a the Juice Again

there's a facebook group against it

We've organized a People's Revolutionary Army against it.

WHAT? why is there so much love for the orange shaped cap. It's the worst part of the redesign, it keeps rolling off onto the floor, who in their right mind puts the cap open side down on their counter?

I liked the new design. I found it sleek and modern. Oh, well.

who gives a shit. you people need to stop whining over miniscule problems. it's just an orange juice container. either drink the stuff or not. god damn.

Will agree and say that the new packaging sucked. Instead of various fruits, which you can identify at a glance, you had a boring glass of OJ (or whatever), which looked the same in every variety. Come on, people! This is almost as bad as the Duane Reade redesign.

This is the worst thing to happen to Design (as an industry) in a long time.

It's hard enough to convince a Marketing Dept. to take chances, but if companies start to see this as a precedent for the public not responding to a change in image, then the difficult job of pushing for new designs becomes almost impossible.

I love this packaging.

I do not, however, understand the advertisements. I have no problem with DILFs, but do not understand why the text reads "it's a natural." Is it because "it's all natural" was nixed by the legal department?

I like the old design much better. The juice came in this round container and you had to slice it in half and place on this plastic doo-hickey and twist. Then the juice would come out. You'd pour it into a glass and drink. The packaging was biodegradable too...what ever happened to that?

Keep the orange-shaped cap, ditch everything else.

very european design-like.... well done. sad to see it go.

This ad could be a setup for one of those really bad commercial parodies on SNL...

ps. in terms of the new packaging... very excited for the RETRO!

I hated the packaging... and I for one will go buy another box just because of the change :)

It's cool in a club kind of way, perfect for fitness model Daddy after a long night of rolling with X and cruising public toilets.

This explains why the juice was only 4 bucks at the grocery store today!

I think that visually the package it's too minimalistic for that kind of product, though it does not bother me at all.

I'm joining the fan group for the cap, it's indeed a nice idea.

As a designer I know first hand how much clients suck ass. As a designer you have to give what the client wants no matter how bad the idea is, especially when the client is Pepsi! You do what they ask for because they are paying big bucks for it. Package designers know what they are doing.

Quite frankly I think this can go both ways. I have seen and worked with many of the tight ass clients you are referring to, and yes they often can ruin a project by handcuffing the designers.

That being said, too many times, the designer is so into his design world (which is often far removed from the general consumer) that they forget the purpose of their work which ultimately is to sell product. I have worked with so many graphic designers that seem more concerned about winning design awards and what their peers will think of them rather then actually selling product.

I wouldn’t be surprised if one of those primadonnas was behind this design

So for the second time in a few months, a major brand redesign met with scathing criticism (the other being the new, utterly generic Duane Reade logo).

Personally, I miss Tropic-Ana, the little girl that used to grace the cartons way back when. What next, get rid of Aunt Jemima's smiling face or the Pillsbury Doughboy?

If I ever need a graphic image to describe what a hovel looks like I can use this pic.

No way is she a hovel. She's way too young.

Viewers of future centuries will think we freshly-squeezed caucasian children for their juices.

I like the new cap, but I hate the new cartons- it's hard to tell which variety is which.

I meant the daughter sorry.

One of the dumbest modern advertising traditions is showing a family where the kids look like young clones of the parents. And if Mom is blonde, the daughter usually is.

Between adoptions, second families, step-children and genetics he could be the father.

Anyway, I like these ads for showing dads in a good way.

Actually a law suit could be filed because no way is it 100% orange juice. They must have added some preservatives or something to it.

Also, no way is that girl the father of that guy molesting her.

Appears to me to be a deliberate attempt to make the package look more generic in order to fool people into thinking it is one of the less-expensive brands.

That could only work one time, or twice if the buyer isn't paying attention.

Though I agree that the new design made it generic, they really should keep the Orange cap, it's cutesy.

If they lowered the price to match generic store-brands, I would love the new generic packaging!

But seriously, keep the little half-orange shaped cap. It's so cute.

Fuck this fucking design in its acidic and pulpy ass.

Like, OJ-style, if you know what I mean.

Sa-WING and a miss! Steee-rike three, yer outta here!

I mean seriously, I'd like to take the person responsible for these cartons and, like, juice him.

When I first saw these cartons I tried to find the tropicana amid the sea of generic juice. Then I tried to find where on the packaging it distinguished the different varieties.

oh man, i can't believe they're keeping the new cap design...that's the worst part! (sorry sue...)

I can't exactly put my finger on it, but that shape is just off-putting.

Because it feels like you are diddling a little boy?

freaked me out the first time.... but i guess i can get used to it

Stop getting used to diddling little boys already

the new design is actually better for one thing only- the orange shaped cap. if they can keep that, it would be great. or ask the person who designed that part of the product to do the rest, and keep the stupid editors and copywriters out of the process.