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Feds Shut Down Sixpoint Craft Ales' Hop Obama!

021209obamahop.jpg [Update Below] Sixpoint Craft Ales' most popular limited-edition brew, the "Hop Obama," dropped out of existence last month, with the last known kegs tapped on Inauguration Day. Most beer barons assumed that the Red Hook brewery had stopped producing it because it was always planned for a limited run, and while that is correct, today Brownstoner reveals there was a bit more to the story: The Federal Government actually came to Red Hook and ordered Sixpoint owners not produce anymore "Hop Obama."

It looks like someone from the brewery, now celebrating its fourth year, has left an explanation in the Brownstoner comments: "The reason behind the cease and desist order was having the President's name in conjunction with our product, which apparently violated some federal statutes as presented to us by the TTB [Alcohol and Tobacco Tax and Trade Bureau]." Eater has more on the whole affair, but the upshot is that other great Presidential branding opportunities, like, say, ObaMarlboro special edition cigarettes, will probably never see the light of day.

UPDATE: Jeff Gorlechen from Sixpoint just got back to us and says, "This whole thing has gotten blown out of proportion." He clarifies that the Hop Obama brew ran afoul of the law not because it was named after the President, but because it was named after a celebrity, which is illegal since it can be misinterpreted as an endorsement. Gorlechen says, "We wouldn't have been able to name it after Scarlett Johansson, either." However, since the limited edition Hop Obama proved so popular, Sixpoint has not ruled out bringing it back. "We just need a new name," he tells us. Leave your clever suggestions in the comments (as if you needed any encouragement).

UPDATE DEUCE: Politico's Ben Smith gets a money quote from Department of Homeland Security spokesman Sean Smith, regarding an accusation from Sixpoint's Sean Welch that Homeland Security was calling the shots on the TTB action: "Sounds like he's sampling the product too much."

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Comments [rss]

  • eveostay

    El Presidente.

  • justthisonce

    the audacity of hops

  • schematic

    Winner!

  • win

  • mangusta

    The impending depression is greying him so fast they'll be sending Guinness a cease and desist next.

  • fulton ferry res

    Beer-rock Hop-on-a

  • How about Hopey Hop?

  • Offbalance

    How about Lager for Change? Hop 44? Yes We Can (drink) Ale?

  • mrguy

    ObaMarlboro special edition cigarette

    Ha...

    "This year, make a CHANGE... to flavor country."

  • grove

    six points doesn't currently bottle any beer, and is only available on draft.

    but thanks for the ignorant comment!

  • SP

    you will quickly learn if you hang around for a while that ides is a complete imbecile.

  • ides_of_march

    Stimulus Stout - served warm and flat.

    ACORN ALE - fake i.d. needed to buy it.

    Messiah Lite - great speech, less filling

  • SP

    I rest my case.

  • yg

    I think [s]he's more of a racist.

  • ides_of_march

    Coming from a fat slob of a hippie marxist with a smelly headband, I'll take that as a compliment.

  • ides_of_march

    Did it come in 40 oz bottles?

  • longacre

    It's all just talk unless it's Coldcock.

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