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New Restaurants Keep it in the Family

2009_02_sorella.jpg Acclaimed chef Michael Psilakis told the New York Times yesterday that he and restaurateur Donatella Arpaia will soon convert the original Kefi into a “comfort food” spot called Gus & Gabriel’s. The restaurant’s name derives from Psilakis’ late father Gus and his three-year-old son Gabriel. Psilakis also told Josh Ozersky that “the logo will be that of an adult and a child; obviously that’s my father, Gus, and my son, Gabriel, but it also a symbolic representation of the individual inner child and their appetite for the reassuring and familiar tastes, especially in hard times.” If one also counts the logo for chef Emma Hearst’s 2-month-old restaurant Sorella (translation: sisters)—which depicts two wine-quaffing, sleepy-eyed ladies, then we have a recession special, mini-trendlet on our hands: restaurants named after family members, with logos depicting family. Too bad the just-opened Grandaisy Tribeca uses its regular, floral emblem instead of a stern-looking senior holding a rolling pin.

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Comments [rss]

  • gilbertleighprestigemonkey

    In Italian as I learned it, "sorella" = singular, or literally, "sister"

    "sorelle" = plural, or literally, "sisters"



    These translations-of-convenience, particularly when perpetrated by restaurants, hurt my eyes.

  • gilbertleighprestigemonkey

    In Italian as I learned it, "sorealla" = singular, or literally, "sister"

    "sorelle" = plural, or literally, "sisters"



    These translations-of-convenience, particularly when perpetrated by restaurants, hurt my eyes.

  • Future Taliban

    Curiously I have that exact same image tattooed on my left buttock. Inner area.



    Right next to the American flag.

  • SP

    I love love love Sorella. Can't wait to go back.

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