MoMA Targets Brooklynites

Reader Neil spotted a MoMA "installation" going up at the Atlantic stop in Brooklyn yesterday, saying posters like the above are filling up "every space in the station." It turns out that the museum is pulling all the stops for the expected plummet in tourism this year, and are targeting locals to come visit instead.

Crain's reports that starting February 10th, "MoMA will take over all the media space in Brooklyn’s Atlantic Avenue subway station to install a kind of satellite exhibition of highlights from its permanent collection. Commuters will see reproductions of 58 iconic works like Claude Monet’s Water Lillies and Starry Night by Vincent van Gogh. They will be able to dial numbers on their cell phones to get information on the artists and paintings, similar to audio guides at museums. A new Web site will offer information as well." Wonder what the Brooklyn Museum thinks of all this (recently the HOB bus attempted to get Manhattanites to visit Brooklyn's cultural spots).

On top of reaching out to New Yorkers, the museum is extending its hours to 8:45 p.m. one Monday per month. Themes will be given to each of those Mondays, with the first (on the 9th) being Valentine's Day—the night will include "a professional photographer on hand to take pictures of couples, and a bar selling Love Potion Number 9 cocktails."

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By Jen Carlson in Arts and Events on February 3, 2009 1:46 PM

Comments [rss]

Zyskandar A Jaimot

Mondays at MOMA

11 west 53rd street new york ny 10019

mondays are a special day

for the only museum alive

the first day of the week

when busloads of swarming students wearing

required attire baggy jeans/tees/high priced sneakers

converge past entrance signs/brochures

printed with tour dates/times/exhibition notices

typed in bold at the bottom of these pamphlets

“Braille is available upon request”

and just what images would a sightless person miss?

as noisesome boys/girls pass blindly

until their mouth’s open wide

struck still in boggling numbness

like cows which get zapped by stray voltage

stumbling at last into artful awakening

as they gape stunned by

Klimt’s landscape “The Park”

inhaling hues of greengreengreengreen

only to eventually return outside to

gray lawns of poured stone

while in their minds and bellies lush with color

rumble in hunger as the wind roars

through cement caverns that will

never be greengreengreen.

Jen S

Very nice! Note that there are lots of programs for disabled/special need people, including Art inSight: http://www.moma.org/education/moma_access.html

Jen S

$20 is a lot, but the majority of visitors don't pay full price. Check if your company is a corporate member - if so, you get in free. And kids 16 and under are free!

Rfive

Friday nights are ridiculously crowded and not conducive to viewing artwork.

My students, who have to pay about $12, balk at going to MoMA, opting for the Met instead. NYC public school students should be free and NYC residents should get a steep discount.

I wish the Brooklyn Museum would open up one night a week to allow folks more access.

JudyB

Yes, $75 membership is the deal! And seriously, movies are what $12 now? $20 is nothing.

alivefromnewyork

"They will be able to dial numbers on their cell phones to get information on the artists and paintings, similar to audio guides at museums."

This would be really cool if anyone had service.