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The iPod Nano: From Barter to Bribe

0109ipodnanobelltel.jpg What can't an iPod Nano get you these days? First the device was used barter-style for cab fare (albeit this was a forced barter), and now the BellTel Lofts in Brooklyn are using the $140 gadgets as bribes. The NY Times reports that Ilan Bracha of the Bracha Group at Prudential Douglas Elliman have set a goal to lure at least 300 top-producing Manhattan brokers over to the property with a "BellTel Lofts-branded iPod Nano in a custom-made and branded leather-bound portfolio containing video footage, images and updates” on the project. All they have to do to claim their prize made the trip over the bridge for a private tour of the building's units; so far there have been 180 takers, and 20 have been from Brooklyn. That's right, even in-borough brokers can take one home if "they bring in five groups of buyers" with to BellTel with them. If Apples aren't the new currency, they're certainly the new dangling carrots.

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Comments [rss]

  • NannyState

    Not a bad idea: lure all the brokers into one crappy loft building and then blow it up. Is Al Quaeda paying attention?

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