Yesterday afternoon, as the air temperature was around the 20-degree mark, the Polar Bear Club celebrated New Year's Day in their traditional style: in the freezing cold waters off Coney Island. TIME Magazine takes a look at the tradition and talked to the club's head honcho. They note that the annual plunge has been going on since 1903, and that this year, nearly 700 were expected to take a dip while thousands watched from land.
The AP and NewYorkology have some video, and there's more footage here and here—though it all has us wondering if the people who don't fully submerge themselves in the frosty water are truly worthy of their "I Did It" certificates.