Was your New Year's resolution to forget about Diddy in 2009? If so, God bless and we're sorry. Diddy is making sure the Bad Boy brand is coming strong into the new year by bombarding the town with attention-grabbing gimmicks for him and the vodka he's the sponsor for. First he announced that they'll be passing out $15 debit cards in Chelsea and Times Square just before midnight that can be redeemed in cab rides home because as Diddy says, "a sophisticated holiday celebration doesn't just end when the ball drops, but when everyone gets home safely." And if that's not enough, Diddy and the vodka brand are offering $1 million to the city to "take over the New Year's ball." Because when you're Diddy, you can just do things like that, right? On the takeover, Diddy said, "I'm going to give every adult in America a taste of what it's like to enjoy a sophisticated celebration with Diddy, and what better time than while ringing in the New Year." Earlier in 2008, Diddy made headlines for stepping in dog poo.





Clown.
I love his vodka commercial with Sinatra on the soundtrack. It shows he has enough taste to know he has no musicial talent.
Human equivalent of a roach. How is that "I am LeRoy" fragrance selling?
i am looking forward to celebrating new year's with sophistication. been doing it all wrong the years before.
Same here regarding the sophistication business. No can beer for me. Nope. I'm going bottles all the way for the half hour before and the half hour after the ball drops. I'll put on some Michael Jackson and Britney tunes and have a great sophisticated party. Maybe pop off some shots at high midnight to keep my neighborhood edgy.
I remember something about this guy back in the '80s,
didn't he promote some basketball game where a bunch of people died?
So what did he do after he got out of prison?
pathetic
Diddy Vodka: Infused with Irrelevancy.
Wake me when J Lo leaves the Vampire, reunites with Diddy and he starts pulling a Plaxico again. Good times, good times.
I'd call him a classless schmuck but those "$15 debit cards" are just too tempting...
Wow, Gothamist writers- you are on fire! I was rolling my eyes over Diddy's antics, but I burst out into laughter after I read Billy Parker's last line.
He thinks he's sophisticated? OUCH!!!
he can take his $15 & shove it
I mute the TV whenever he or the likes of him is on.
no ones paying any attention to you p ditty shitty.
go jerk off to your photoshoped pictures of your dick in your mouth