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HyperBodega Connects Hipsters with their Late Night Cravings

1208hoopers.jpgFile under: inevitable. A couple of "enterprising hipsters in Brooklyn" have launched the latest in late night delivery services, called HyperBodega. The NY Times reports on Abe Jellinek and Keron Richardson's venture, which offers 7 day/week delivery, from 10 p.m. to 4:30 a.m. They'll bring "beer, cigarettes, condoms, plantain chips, cat food and other such items directly to doorsteps in Greenpoint, Williamsburg and Bushwick." When an order comes in one of the men runs out to a bodega, picks up the goods and delivers them—charging a fee based on what is ordered. Jellinek tells the Times, “I’m not going to get rich quickly; maybe it will lose money. We’ll see what happens.” Currently making about a 20% profit on every order (plus tips—Richardson says “People find it so absurd that they tip a lot”), he says that number will likely go up, and notes that he does "capitalize on the laziness of people.”

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  • Guest

    Damn commas! Without proper use, this paragraph takes on a whole new meaning:

    "Panda. Large black-and-white bear-like mammal, native to China. Eats, shoots and leaves."

  • SleepyM

    I worked at Kozmo in the content department so I had no dealings with the actual deliveries. I do however remember rumors that the creator inadvertently gave his business plan to the guys who eventually started Urban Fetch. Of course in the end neither survived the internet bust.

    As far as these guys are concerned more power to them. Of course I'll continue to just order from the deli directly. I know of at least one in Williamsburg that delivers 24/7.

  • AnnaZed

    I remember Kozomo.com; if they had just stayed in new york (where their model worked) and not taken a gazillion dollars inventure capitol they would still be around.

    I love that these guys will bring frozen pirogies, that's a must at 2am.

  • NannyState

    ^ The portion with cable TV.

  • Tower18

    They'll bring "beer, cigarettes, condoms, plantain chips, cat food and other such items directly to doorsteps in Greenpoint, Williamsburg and Bushwick."

    How much of Bushwick, you think?

  • yomama

    Zodak, I've used MaxDelivery a couple of times - definitely speedy but found out it doesn't deliver throughout all of Manhattan. Plus, only delivers til midnight. Slight markup on prices of products but I guess that's a tax on laziness. I've only used it when I was sick and dying in bed.

  • matty

    yeah, i forgot the comma!

  • MFer

    Matty forgot his comma, leading to misunderstanding, DemCowboys. Silly, ain't it?

  • phatbenetar

    ha! I remember when I lived in Manhattan, in the days of Kozmom my girl at the time got such a kick out of the fact that they would deliver a single frozen Snickers bar, at 2am, and did not accept tips!

  • GM

    I did delivery for kozmo for a while. It was slick on the local level, they had a good website up and great back-end, but it was in a race against multiple competitors and went crazy to expand into many cities. Then I guess the dot com bust happened and there were no more investors. I don't know why they didn't just team up with blockbuster at that point and do local delivery in their strongholds of san francisco and nyc, but i guess no one wanted to invest in anything at that point.

    but this could work. it's kind of on the level of a kid and a lemonade stand, but it has a lot of potential (as long as it doesn't get too popular...)

  • thelexiphane

    This way, people can miss out on the humiliating experience of walking into a deli at 5:30 a.m., drunk, with a hot girl, to get two sixers of beers, a pack of smokes, and have the counter guy say, "Condoms? Also?"

    Her: "Hah!"

    Me: [sigh] "No thank you."

  • Guest

    Matty, only Commies believe that capitalism is silly.

  • zodak

    there should be something like this in manhattan.

  • yetanotherdamneduselessaccount

    Kozmo ruled. It was also the first thing that came to mind when reading this story. My guess is that a significant number of people in the target audience were not around to remember Kozmo.

    As great as it was, anyone with three brain cells to rub together could plainly see it was doomed to fail. It was far too inexpensive for the labor involved.

    Good while it lasted. Those orange and green sacks were pretty stylish too.

  • robingee

    This is a great idea! If it works, go for it.

  • mrguy

    urbanfetch and kozmo were truly the greatest things to happen during my freshman year of college. the problem was they didn't have mandatory minimum orders. they died on the backs of stoned kids like me ordering one movie and a milky way bar. add a $10 minimum or a delivery charge for orders less than that, and this should work.

  • KiljoyWasHere

    10:30 - 4:30

  • asg749d

    Apparently this concept does not want to die, even after the unbanfetch and kozmo experiences. I think the service has a future; i have seen it successfully implemented in third world countries.

  • nomnomnom

    They should just call their business: UrbanFetch/Kozmo -1.0.

  • Wza

    lol@firefly

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