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File under: inevitable. A couple of "enterprising hipsters in Brooklyn" have launched the latest in late night delivery services, called HyperBodega. The NY Times reports on Abe Jellinek and Keron Richardson's venture, which offers 7 day/week delivery, from 10 p.m. to 4:30 a.m. They'll bring "beer, cigarettes, condoms, plantain chips, cat food and other such items directly to doorsteps in Greenpoint, Williamsburg and Bushwick." When an order comes in one of the men runs out to a bodega, picks up the goods and delivers them—charging a fee based on what is ordered. Jellinek tells the Times, “I’m not going to get rich quickly; maybe it will lose money. We’ll see what happens.” Currently making about a 20% profit on every order (plus tips—Richardson says “People find it so absurd that they tip a lot”), he says that number will likely go up, and notes that he does "capitalize on the laziness of people.”
HyperBodega Connects Hipsters with their Late Night Cravings
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this is great
"capitalize on the laziness of people.”
that's what capitalism is silly!
Two things are for sure They will not get rich quickly and they will LOSE money and possibly worse more when they are JACKED!! Williamsburg or not these are desperate times and as the headlines are evidencing people are resorting to CRIMINAL and Desperate measures!!!
huh, they tried this in manhattan around the dot-bomb called mycornerdeli.com... and well - it bombed.
where is bushwick?
I already have a delivery service for my cocaine, thank you very much.
Are these guys too young to remember Urbanfetch or Kozmo?
kozmo.com
the only site where you could get a sandwich and a 25,000 dollar rolex delivered to your door at 3am
They don't deliver to my hood, and thus I do not give a damn.
Does NannyState "care to share"? It is the Holidays after all!!
I can hardly wait to order my first delivery of Buddy Holly glasses and Ashton Kutcher hair.
"Are these guys too young to remember Urbanfetch or Kozmo?"
that's the 1st thing i thought of Rocknrope.
i still see bike messengers wearing urban fetch shirts.
wow, that is quite a website.
i think that is HTML
lol@firefly
They should just call their business: UrbanFetch/Kozmo -1.0.
Apparently this concept does not want to die, even after the unbanfetch and kozmo experiences. I think the service has a future; i have seen it successfully implemented in third world countries.
10:30 - 4:30
urbanfetch and kozmo were truly the greatest things to happen during my freshman year of college. the problem was they didn't have mandatory minimum orders. they died on the backs of stoned kids like me ordering one movie and a milky way bar. add a $10 minimum or a delivery charge for orders less than that, and this should work.
This is a great idea! If it works, go for it.
Kozmo ruled. It was also the first thing that came to mind when reading this story. My guess is that a significant number of people in the target audience were not around to remember Kozmo.
As great as it was, anyone with three brain cells to rub together could plainly see it was doomed to fail. It was far too inexpensive for the labor involved.
Good while it lasted. Those orange and green sacks were pretty stylish too.
there should be something like this in manhattan.
Matty, only Commies believe that capitalism is silly.
This way, people can miss out on the humiliating experience of walking into a deli at 5:30 a.m., drunk, with a hot girl, to get two sixers of beers, a pack of smokes, and have the counter guy say, "Condoms? Also?"
Her: "Hah!"
Me: [sigh] "No thank you."
I did delivery for kozmo for a while. It was slick on the local level, they had a good website up and great back-end, but it was in a race against multiple competitors and went crazy to expand into many cities. Then I guess the dot com bust happened and there were no more investors. I don't know why they didn't just team up with blockbuster at that point and do local delivery in their strongholds of san francisco and nyc, but i guess no one wanted to invest in anything at that point.
but this could work. it's kind of on the level of a kid and a lemonade stand, but it has a lot of potential (as long as it doesn't get too popular...)
ha! I remember when I lived in Manhattan, in the days of Kozmom my girl at the time got such a kick out of the fact that they would deliver a single frozen Snickers bar, at 2am, and did not accept tips!
Matty forgot his comma, leading to misunderstanding, DemCowboys. Silly, ain't it?
yeah, i forgot the comma!
Zodak, I've used MaxDelivery a couple of times - definitely speedy but found out it doesn't deliver throughout all of Manhattan. Plus, only delivers til midnight. Slight markup on prices of products but I guess that's a tax on laziness. I've only used it when I was sick and dying in bed.
^ The portion with cable TV.
I remember Kozomo.com; if they had just stayed in new york (where their model worked) and not taken a gazillion dollars inventure capitol they would still be around.
I love that these guys will bring frozen pirogies, that's a must at 2am.
I worked at Kozmo in the content department so I had no dealings with the actual deliveries. I do however remember rumors that the creator inadvertently gave his business plan to the guys who eventually started Urban Fetch. Of course in the end neither survived the internet bust.
As far as these guys are concerned more power to them. Of course I'll continue to just order from the deli directly. I know of at least one in Williamsburg that delivers 24/7.
Damn commas! Without proper use, this paragraph takes on a whole new meaning:
"Panda. Large black-and-white bear-like mammal, native to China. Eats, shoots and leaves."