Gothamist: Review: New Burger King Flame Cologne Elicits "Universal Disgust"

r1b2

Sat, 20 Dec 2008 10:11:27 -0500

I had a roommate in college who would rub a Slim Jim all over himself before heading out to the bars.

7train

Sat, 20 Dec 2008 00:06:58 -0500

Burger King in the perfume industry ---> THE MOST ridiculous piece of news ever.

Steven

Fri, 19 Dec 2008 18:53:48 -0500

Some viral ad this was. Who will want to smell like Burger King anyway?

NannyState

Fri, 19 Dec 2008 18:43:05 -0500

I think most women couldn't care less about the smell of meat. they just want to see us covered with grill marks.

Spiritof76

Fri, 19 Dec 2008 17:17:50 -0500

Their mistake was thinking men want to smell like flame-broiled meat. No way. Now, french fries with a hint of beef tallow, that's the ticket.

Kyle T

Fri, 19 Dec 2008 17:16:53 -0500

For some reason this reminded me of the Harry Potter edition Jelly Bellys. The flavors were: EARWAX, BACON, DIRT, SPINACH, GRASS, BOOGER, SARDINE, BLACK PEPPER, ROTTEN EGG, EARTHWORM, SOAP, and SPAGHETTI. As everyone knows, Jelly Belly always nails it on the flavors. My favorite was Grass with Dirt coming in second.

TooTallJeff

Fri, 19 Dec 2008 16:01:19 -0500

Get your man some Sex Panther by Odeon. 30% of the time, it works every time.

mocanlagunas

Fri, 19 Dec 2008 15:49:20 -0500

well, you know where you can put your Nathan's cologne...

Thespis

Fri, 19 Dec 2008 15:33:40 -0500

As widefive points out, it's just a marketing campaign -- so it almost doesn't matter what it smells like. In fact, it may be that the worse it smells, the better -- people will want to check it out just to see exactly how god-awful the stench is, which means more people staring at the Burger King logo as they ponder the absurd, smelly product. Of course, if this smells so bad that it results in everyone who smells it wanting to tackle the Toilet King...well, that might not be the best way to sell a tasty, juicy, flame-crayoned Whopper.

dignam

Fri, 19 Dec 2008 15:30:51 -0500

A note to BK's marketing strategists: stop smoking the chronic.

vipnyc

Fri, 19 Dec 2008 15:13:26 -0500

A virile marketing campaign, according to the AP. The waft of a Whopper is pretty manly, I guess...

Pull My Finger

Fri, 19 Dec 2008 15:06:19 -0500

Hey baby smell my beef. Yeah you know you want to.

KiljoyWasHere

Fri, 19 Dec 2008 14:52:27 -0500

Want.

widefive

Fri, 19 Dec 2008 14:42:45 -0500

Real product or not, this is just a viral marketing campaign. Probably brought to you by the folks that conceived Snakes On A Plane...

EricRoberts

Fri, 19 Dec 2008 14:41:25 -0500

i just dab a little liquid smoke on my wrists.

millipede

Fri, 19 Dec 2008 14:25:31 -0500

Has anyone read Fast Food Nation? If I recall correctly, most fast food burgers are so processed that they no longer have a natural scent of their own. Chains like BK are forced to use artificial scents to replace the natural odors of beef, etc. So here's the question . . . is this "perfume" made from the same chemicals that give the highly-processed Whopper its smell? If so, this could end up being a PR disaster for the chain.

woodendesigner

Fri, 19 Dec 2008 14:16:25 -0500

GO TO THE WEBSITE!!!!! It's hysterical and wrong. Keep clicking on the sprayer top for new pics. It's worth it. What the hell were they thinking.

ebad

Fri, 19 Dec 2008 14:14:25 -0500

But I want all the men in my life to smell like meat!

RDR105

Fri, 19 Dec 2008 14:13:22 -0500

WTF!

whantmoore

Fri, 19 Dec 2008 14:13:17 -0500

I am glad that some one was able to pick this up. I just wonder whats next if BK will start making clothing

JenChungsBra

Fri, 19 Dec 2008 14:07:01 -0500

Spend 99 cents on a Whopper Jr. and just rub the delicious flame-broiled patty all over your body. You may get a cocker spaniel to lick your ass that way.