Review: New Burger King Flame Cologne Elicits "Universal Disgust"

When we announced that Burger King had entered the fragrance business with BK FLAME™ – the new men's body spray promising "the scent of seduction with the hint of flame-broiled meat" – your reactions ranged from "I prefer my men to smell like White Castle" to "I want!" But one blogger was bold enough to actually purchase the FLAME™ at Ricky's during his lunch hour and apply it directly to his bare flesh back at the office. The result was predictably revolting: "Everyone gathered around began coughing. And therein lies the horrible secret of Flame: it’s not burger-scented...Try as I might, I could not smell anything related to meat. If you want to know what a Burger King smells like when it’s burning down in a horrible grease fire, though, this is probably as close as you get to the real thing. The acrid, eye-watering scent will not attract anything to you. Even my dog would start choking if it licked this off my wrist...If this is what The King smells like then I don’t want him anywhere near me."

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By John Del Signore in Food on December 19, 2008 2:02 PM

Comments [rss]

Katie Puckrik Smells

Check out my youtube vid to find out what Burger King's Flame REALLY smells like.

http://www.youtube.com/watch?v=lMXglHpoUJI

Or head on over to www.katiepuckriksmells.com

--- Katie

r1b2

I had a roommate in college who would rub a Slim Jim all over himself before heading out to the bars.

7train

Burger King in the perfume industry ---> THE MOST ridiculous piece of news ever.

Steven

Some viral ad this was. Who will want to smell like Burger King anyway?

NannyState

I think most women couldn't care less about the smell of meat. they just want to see us covered with grill marks.

Spirit of 76

Their mistake was thinking men want to smell like flame-broiled meat. No way. Now, french fries with a hint of beef tallow, that's the ticket.

Kyle T

For some reason this reminded me of the Harry Potter edition Jelly Bellys. The flavors were: EARWAX, BACON, DIRT, SPINACH, GRASS, BOOGER, SARDINE, BLACK PEPPER, ROTTEN EGG, EARTHWORM, SOAP, and SPAGHETTI. As everyone knows, Jelly Belly always nails it on the flavors. My favorite was Grass with Dirt coming in second.

TooTallJeff

Get your man some Sex Panther by Odeon. 30% of the time, it works every time.

mocanlagunas

well, you know where you can put your Nathan's cologne...

Thespis

As widefive points out, it's just a marketing campaign -- so it almost doesn't matter what it smells like. In fact, it may be that the worse it smells, the better -- people will want to check it out just to see exactly how god-awful the stench is, which means more people staring at the Burger King logo as they ponder the absurd, smelly product.

Of course, if this smells so bad that it results in everyone who smells it wanting to tackle the Toilet King...well, that might not be the best way to sell a tasty, juicy, flame-crayoned Whopper.

dignam

A note to BK's marketing strategists: stop smoking the chronic.

vipnyc

A virile marketing campaign, according to the AP. The waft of a Whopper is pretty manly, I guess...

Pull My Finger

Hey baby smell my beef. Yeah you know you want to.

KiljoyWasHere

Want.

widefive

Real product or not, this is just a viral marketing campaign.

Probably brought to you by the folks that conceived Snakes On A Plane...

EricRoberts

i just dab a little liquid smoke on my wrists.

millipede

Has anyone read Fast Food Nation? If I recall correctly, most fast food burgers are so processed that they no longer have a natural scent of their own. Chains like BK are forced to use artificial scents to replace the natural odors of beef, etc.

So here's the question . . . is this "perfume" made from the same chemicals that give the highly-processed Whopper its smell? If so, this could end up being a PR disaster for the chain.

woodendesigner

GO TO THE WEBSITE!!!!! It's hysterical and wrong. Keep clicking on the sprayer top for new pics. It's worth it. What the hell were they thinking.

ebad

But I want all the men in my life to smell like meat!

RDR105

WTF!

whantmoore

I am glad that some one was able to pick this up. I just wonder whats next if BK will start making clothing

JenChungsBaby

Spend 99 cents on a Whopper Jr. and just rub the delicious flame-broiled patty all over your body. You may get a cocker spaniel to lick your ass that way.