Worst Promotional Mailing Ever?

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We get a lot of promotional crap sent to us here at Gothamist headquarters. Some of it is greatly appreciated, like last week's bottles of "bail out" Kahlua, that talking Pet Lawyer, and the bitterly fought-over roll of toilet paper. Others, like today's mailing from the ESPN Zone, are just a tad...sub par. To advertise their Ultimate Couch Potato competition, set to take place on January 1st in Times Square, ESPN's p.r. company Fed Exed a cardboard box containing one raw potato. Not a potato salad, not potato vodka, just one lonely little uncooked tuber. (Last week they sent us soil and seeds! Next week a backhoe?) Of course we scoff now, but given the imploding economy, maybe we should just be grateful and preheat the oven.

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Comments (25) [rss]

I guess it's too expensive to send a urinal zone with a TV screen over it.

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a potato gun would have been appropriate in this depressed market.

Yet made it to Gothamist as a post - mission accomplished ESPN.

Words = Outta my mouth, Huffy

Send them a turd.

Or, be greatful and pre-heat the oven

Whoa! Mildly NSFW picture there.

By Gothamist headquarters, you mean the basement of someone's mom's house, right?

i'm just pissed that they appear to have sent it in a ridiculously-oversized box.

@holyfrijole, yeah--there's rec room paneling and a a shag carpet and everything.

Seems like it worked. Bad marketing is all the rage.

Saved by Zerrrooo...

What a waste of shipping/gas/cardboard.

Jake is going to be so surprised when he regains consciousness!

Hey, free potato, you ingrate!

I hope a bike messenger delivered it at least....

worst? come on, this is hilarious. and it got your attention, right?

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i don't like the sweater.

Given the current economic climate I strongly suggest you hang onto it... it will go nicely with a roasted rock dove.

dan quayle is not amused.

That's definitely worse than the
stale pie
they got at Torontoist earlier this year.

In '96, a small US theater company promoted its show about coal miners by including an actual lump of coal in the #10 envelope, along with the press release. I opened the then-flattened piece of mail (it had been through both the USPS and Canada Post by then), and both my desk and my self promptly became covered in black coal dust. You can imagine how much press the local media gave these geniuses.

What if it's a magic potato and as long as you care for it lovingly and don't toss it away, you will become fabulously wealthy?

I have the urge to draw eyeballs on it and then place it gently on the couch.

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