2008 Beaujolais Nouveau Arrives Via Harley Parade

In a well-coordinated publicity stunt, the first cases of Georges Duboeuf 2008 Beaujolais Nouveau arrived in New York City yesterday via Harley-Davidson motorcade, with Franck Duboeuf (Georges Duboeuf’s son) holding it triumphantly aloft from a motorcycle sidecar. According to the Times, some 20 chefs, including David Bouley and Francois Payard, sommeliers, and a posse of Harley-Davidson Hog Club members chaperoned the wine from Battery Park to David Bouley’s new restaurant Secession, where lunch was served.

Beaujolais Nouveau differs from other wines in that it's bottled in the same year that it's harvested, traditionally about six weeks after harvest in mid-November. Distrubutors like Georges Duboeuf agree on a specific day to begin sales (by law, no earlier than the third Thursday in November) and typically turn the release into a spectacle, with the first cases arriving by hot air balloon, parachute, elephant, or, on one occasion, via the Concorde. So given the economy this year, delivery via oenophile biker gang sort of make sense.

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Way to break the helmet laws.


Ass

"oenophile biker gang"

I guess the planet is truly spinning of its' axis.

jeeeeez, if they really wanted to push the frenchness of the stuff, why didn't they ride BICYCLES like this one:

http://en.wikipedia.org/wiki/Image:Fp-huret.jpg

i bet if i had 8 glasses of regular red table wine and put this one in no one could tell. wine tasting is a sham.

Vin de merde. Enjoy it with a bucket of the Colonel.

If you drink more than a glass, keep the aspirin handy. Beaujolais Nouveau hangovers are legendary.

"wine tasting is a sham."
Sure it is... that's why a trained Sommelier can tell the difference between two wines grown in adjoining vineyards.

"Vin de merde."
Uh huh... that's why 65 million bottles of it are drunk in the weeks after its release.hat gets t

"Beaujolais Nouveau hangovers are legendary."
It's the alcohol that gets to you, and Beaujolais Nouveau is about 2% lower in alcohol than those fruit-bomb California monsters that pass for wine.

Any other misconceptions you'd like to out out there?

"most sommeliers can't tell shit."
Such erudition! Such a way with words! Such obvious intelligence! You must certainly know what you're talking about... fool.

"65 million bottles of it are drunk in the weeks after its release" because it's overhyped cheap plonk. Give me some of that goddamned Cru Beaujolais from Fleurie or Julienas instead.

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