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Drab and dreary old Times Square is finally going to get some razzle dazzle starting tonight when a massive 17,000-square-foot, three-sided diagonal LED sign is turned on at 1 Times Square, right where the New Year's ball drops. Designed by D3 LED to promote the Walgreen's flagship location—not to mention other publicity-deprived corporations like Kraft, Johnson & Johnson, and Colgate—the "spectacular" display runs off almost 30 computers and uses 12 million energy efficient light-emitting diodes (LEDs). Within the sign are 13 big plasma screens displaying "coordinated, dynamic content." You are powerless to resist!
There are also smaller plasma screens inside the store that will be coordinated with the outside displays for a grand total of 29 synergistic surfaces, adding up to an anticipated 1.6 million impressions a day. And according to the Times, you may want to wear sunglasses when gazing upon its glory, because the sign will produce 8,000 "nits" of brightness. That's quite a bit of nits; a typical LCD display creates about 200. The average power used is 250KW, and could soar up to one megawatt depending on the imagery being created.
"We created a display that virtually reaches out and grabs the attention of consumers—from those 15 feet away to those halfway across the world," said Jason Barak of D3 LED, in a statement that tactfully edited out his maniacal laughter.
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The marketing at http://www.walgreenstimessquare.com/ says The Lion King is still playing on 42nd Street. Maybe someone should take a gander and notice it has moved up to 45th and Mary Poppins took over the old theatre.
i hardly believe that 12 million lights is energy efficient.
Wal-York.
It's ugly but who the hell cares anymore still
cheaper than giving their employees a little
mo than 12 dollars an hour.
New-Mart
Its the Allied Chemical building dag nabbit!
thanks rudy.
"Flagship"? It's a *drugstore*.
Well, this will make the tourists from Des Moines feel a bit more at home.
Disney York
All these comments about Disney, Wal-Mart...I agree that it is sometimes too much, but do you remember what 42nd street used to be? I'd rather have this any day.
Can we see this from space? I only care if we can see this from space.
I avoid times square because walking through it makes me dizzy and confused.
JP...there just might be a middle ground between the blight of the past and the blight of the now
I miss that place that used to have those Roman columns out front. Classy.
PnonG - I'd like to hope so, but unfortunately, over the last 30 years we've gone from one extreme to the other. A good mix of dirt/grime/nasty and Disney could be fun...