Gothamist: Bank Ad Taps into the Inner, Whiny New Yorker

NannyState

Fri, 14 Nov 2008 18:45:28 -0500

They've already given me ten bucks for every hundred I spent on their stock.

ANGRYGOD11

Fri, 14 Nov 2008 17:47:10 -0500

Portraying your customers as angry douche bags cannot be good for business. I don't want to be on line with any of these people.

Wza

Fri, 14 Nov 2008 17:37:08 -0500

lol...comments 2 and 3

Tgirl

Fri, 14 Nov 2008 16:54:18 -0500

the first time I saw these ads I thought- wow -how lame, do they really think we're that stupid?

Rob T Firefly

Fri, 14 Nov 2008 16:04:06 -0500

They'll surely sell lots of their services to fictional New Yorkers as played by Hollywood actors.

CR

Fri, 14 Nov 2008 15:19:24 -0500

Um, who goes to 10th Avenue?

abster3

Fri, 14 Nov 2008 15:07:57 -0500

Ha I noticed these just yesterday. Aside from the obvious stock photography and them being pretty bad overall, I thought that some of them could have been matched up better with who they were showing and what they were supposedly saying. Like maybe the guy wearing the bike helmet would care more about potholes on 10th ave, and the younger woman would care more about "finding a reasonable studio apt below 23rd st". They also looked super angry for no reason. After all that, I still didn't get what they were offering either.

amandabee

Fri, 14 Nov 2008 14:07:40 -0500

Kamikaze bike messengers? Do guys in the newshuts actually stress out about them? Who has neighbors who tap dance anymore? I thought the arts were dead here? And, newsflash, cabs go to Brooklyn these days. Meanwhile, I don't understand what they're offering.

Gwinny

Fri, 14 Nov 2008 13:55:24 -0500

To me, they seem to be written by someone who doesn't actually *live* here. How many people really, truly give a shit about potholes on 10th Avenue?

TKaisen

Fri, 14 Nov 2008 13:39:16 -0500

Maybe next they can feature crack addled black men raping a woman in her own home as a way to say 'compared to what youre used to dealing with in new york, our atm fees arent that bad' Greatest. Ad. Evar.

nustita

Fri, 14 Nov 2008 13:26:02 -0500

Yep, I find these ads mesmerizingly annoying. "$10 back on transit? Great. Now how do I get this rancid boot out from my ass?"

bxbrian

Fri, 14 Nov 2008 13:20:48 -0500

Pander-tastic!

Dirk

Fri, 14 Nov 2008 13:07:15 -0500

To me the ads seem to make fun of Bank of America's $10 back. Kind of like, "Thanks for the paltry ten bucks back, asshole. Now how about fixing the real problem".

joeb

Fri, 14 Nov 2008 13:07:10 -0500

Those ads actually kill me because they mix photos of new-wave, softie, transplant New Yorkers... and then pretend that they talk like a tough, Italian New York cab driver from the 1970s.

Billiamsburg

Fri, 14 Nov 2008 12:57:49 -0500

Awesome! Using assholes as an advertising tactic. Maybe next they can feature crack addled black men raping a woman in her own home as a way to say 'compared to what youre used to dealing with in new york, our atm fees arent that bad'

spnder

Fri, 14 Nov 2008 12:53:24 -0500

That is some weird genius advertising because I'd think it'd place a negative conotatino of BofA - But it's gotten me thinking about it- which is the whole point.