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Perhaps you've noticed Bank of America's ad campaign that gives customers $10 back for every $100 they use on public transit. But NBC New York notes that the ads are a bit subversive in touting BoA's program, since the print ads, feature people and copy like "Ten bucks for every hundred I spend on transit? Great. How about finding a cabbie who doesn't mind going to Brooklyn?" or "Ten bucks for every hundred I spend on transit? Great. How about a solution for gridlock?" Maybe advertising to NYers is difficult: Earlier this year, Capital One's ad campaign launched its NY/NJ market campaign with the questionable use of huge push pins "hurtling from the skies and crashing into the NYC streets and taxis to demonstrate nearby locations of the bank's ATMs."
Bank Ad Taps into the Inner, Whiny New Yorker
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That is some weird genius advertising because I'd think it'd place a negative conotatino of BofA
- But it's gotten me thinking about it- which is the whole point.
Awesome! Using assholes as an advertising tactic. Maybe next they can feature crack addled black men raping a woman in her own home as a way to say 'compared to what youre used to dealing with in new york, our atm fees arent that bad'
Those ads actually kill me because they mix photos of new-wave, softie, transplant New Yorkers... and then pretend that they talk like a tough, Italian New York cab driver from the 1970s.
To me the ads seem to make fun of Bank of America's $10 back. Kind of like, "Thanks for the paltry ten bucks back, asshole. Now how about fixing the real problem".
Pander-tastic!
Yep, I find these ads mesmerizingly annoying. "$10 back on transit? Great. Now how do I get this rancid boot out from my ass?"
Maybe next they can feature crack addled black men raping a woman in her own home as a way to say 'compared to what youre used to dealing with in new york, our atm fees arent that bad'
Greatest. Ad. Evar.
To me, they seem to be written by someone who doesn't actually *live* here. How many people really, truly give a shit about potholes on 10th Avenue?
Kamikaze bike messengers? Do guys in the newshuts actually stress out about them?
Who has neighbors who tap dance anymore? I thought the arts were dead here?
And, newsflash, cabs go to Brooklyn these days.
Meanwhile, I don't understand what they're offering.
Ha I noticed these just yesterday. Aside from the obvious stock photography and them being pretty bad overall, I thought that some of them could have been matched up better with who they were showing and what they were supposedly saying. Like maybe the guy wearing the bike helmet would care more about potholes on 10th ave, and the younger woman would care more about "finding a reasonable studio apt below 23rd st". They also looked super angry for no reason. After all that, I still didn't get what they were offering either.
Um, who goes to 10th Avenue?
They'll surely sell lots of their services to fictional New Yorkers as played by Hollywood actors.
the first time I saw these ads I thought- wow -how lame, do they really think we're that stupid?
lol...comments 2 and 3
Portraying your customers as angry douche bags cannot be good for business. I don't want to be on line with any of these people.
They've already given me ten bucks for every hundred I spent on their stock.
http://picasaweb.google.com/armstrong.russ/BankOfAmericaAds#