Elsa Opens in East Village, Replacing Hanger Bar

The Hanger Bar was a beloved dive on East Third Street with a pool table, DJ booth and a vintage clothes for sale up front. It closed some months ago, and owners Jay Schneider and Natalka Burian have given the place a serious face lift while keeping the drinking/clothing consumption combo. Bespoke men's suits will now be sold, but even more eye-catching is the antique sewing machine they've turned into a beer tap. For the curious, it's named Elsa after Italian-born fashion designer Elsa Schiaparelli, who lived in New York during Prohibition.

The official opening party is tonight from 9 p.m. to midnight, during which time the house cocktail, The Elsa (applejack, lemon, brown sugar, orange bitters and gruet blanc de noirs), will make its debut. The address is 217 East 3rd Street. (917) 882-7395.

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Comments (6) [rss]

Not to be a buzzkill but there's no way all of these boutique(y) bars are going to stay in bussines base on a cute theme alone.

Where do these people expect to generate revenue? 20 dollar martinis?

Let's see... Gin & Tonic at Hanger bar? $3-6 depending on Happy Hour. Gin & Tonic at Elsa last weekend? $10. Instead of feeling like you're in the heart of the East Village it now feels like you're in a colonial cottage with Betsy Ross.

We've been eager to check out the new digs since Hanger closed, and were afraid it would turn into yet another expensive pinky-raising money parlour.

Oh Hanger how we miss thee

Booo! Aren't there any plain old bars left? I miss Chicago. There was a town of taverns. Here eveything's so prissy ane expensive.

I used to head to hanger all the time since I do live down the block it was a cool neighborhood bar. I am going to check out Elsa just to see if they have a happy hour I cant afford to pay 10buck a drink

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