Naked Cowboys Settles Suit with M&Ms

The self-proclaimed World's Greatest Performer, the Naked Cowboy, must have gotten a sweet settlement deal from the M&M folks. The NY Post is reporting that "he kept mum yesterday after settling a $4 million lawsuit against the Mars candy company. The underwear-clad busker, whose real name is Robert Burck, declined comment except to say 'the matter has been resolved' after pulling his case from Manhattan federal court." The tighty-whitey tough guy brought his wrath down on the company after he noticed a blue M&M wearing his trademark outfit on a big screen outside of their Times Square shop. He later declared on the Today Show: "Type II diabetes and childhood obesity is epidemic. I am the opposite of that. I don’t endorse that product."

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By Jen Carlson in News on November 8, 2008 5:09 PM

Comments [rss]

Barbj8

At least he isn't wearing baggy pants.

emilydickinson

Hustling is a long standing NYC tradition, so I say good for The Naked Cowboy. If you can make a few million for standing naked in Time Square go for it.

birdmechanical

The Naked Cowboy's original plan:

Step 1: Run around time square in my underwear

Step 2: ????

Step 3: PROFIT!!!

UnrepentantFenian

I'm not a fan of frivolous law suits, but this guy has a point. They stole his identity and turned him into a big round M&M. They then painted him as a shill for their product without his permission or any compensation.

HUGO_MEGO

Yeah, congratulations, your shtick payed off.

VanessaNYC

Congrat's to the Naked Cowboy.

r1b2

Payday.

Landor

Jon Voight is holding on line number 3 ...

NannyState

Naked Cowboy vs animated M&M candy? Is there any reality left here?

catatonina

hooray for naked cowboy! advertising executives need to get a little more original.

ides_of_march

Maybe he should run for mayor. He'll be good at giving the press a daily briefing.

FelixtheCat & Christine Quinn'

ok, I am glad he doesn't endorse obesity and diabetes but is part of his settlement educating the cons of M&Ms or did he sell out. Also what trademark? he is a cowboy with no clothes. Give me a break