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Brooklyn Brewery Pulls Bottle Design

bkbrewringed.jpgBrooklyn Brewery found themselves in an unlikely battle recently against the Trappist monks of Belgium. Who, apparently, you do NOT mess with. CityRoom reports that BB owner Steve Hindy started making a refermented ale called Brooklyn Local 1, which borrowed a method from the monks. But the problem was in the design of the bottle he used for it: "an amber bottle design featuring a double embossed ring at the base of the neck. It was not unlike the single-ringed bottle used by the Westmalle Abbey in Belgium and by the New Belgium Brewing Company of Fort Collins, Colo." First his friend Kim Jordan, owner of the New Belgium, warned him of her "protracted negotiations with the monks of Westmalle on the use of a ringed bottle in the United States...She told him it was her duty under the partnership to defend the trademark." Hindy soon backed down, took a loss of $60K and noted of the monks: “God is on their side." However, it looks like the press images that got out there still include the old design. Developing... like dark clouds of a wrathful God.

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Comments [rss]

  • dkstar1

    Yeah, lots of issues with that beer. You should ask them who aactually developed the recipe for it. A brewmaster named Neil in Nyack, NY is owed a lot of credit for it.

  • QM

    #5, thats where you're wrong. Hipsters only drink cheap, watery beer. Your miller is far more hip than anything a beer snob would drink.

  • subtexture

    "He agreed to abandon the double rings and to redesign the bottles, which are made in Germany"



    so much for being "Local"

  • HUGO_MEGO

    Monk beer, Orval, Westmalle, it's all for hipster pussies. Get me a Miller!

  • Jen S

    Local 1 is pretty damn good. Would monks really sue over something so petty?

  • NannyState

    Orval is da bomb! And remember St. Sixtus? Gawd I miss that one!

  • Jerky

    This is a joke that I doubt would stand up in court. Since they have entirely different labels, different names, and a different bottle, there is not a chance in hell of confusion between the two, and any trademark suit would be laughable. Westmalle sucks anyway. Orval is what real monks drink!

  • Future Taliban

    Few dare mess with a monk's ale and live to tell of it.

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