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Coming Soon to a Garbage Truck Near You: Ads?

Nothing wrong with helping mend the huge city deficit by putting up ads right on city property, right? Billboards are already filling up the skyline, and advertisements have even begun to wrap themselves around the subway cars...but what if they were on a garbage truck? amNY reports that one estimate shows that "the city could generate up to $10 million to put toward billions in deficits by selling ads on garbage trucks and city vehicles." What surface of the city isn't marketable to a client at this point? Vanessa Gruen of the Municipal Art Society says told the paper that: "It seems to make sense that there would be a saturation point. Once it spills out to residential areas …people object to having it in the neighborhood." She also noted that it's hard to imagine "Chanel or Gucci putting an ad up on a garbage truck." [via Curbed]

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Comments [rss]

  • or1

    Ads on garbage trucks? What, for all those people awake and wondering to themselves, "Where can I see some ads" at 5 AM? Is the city THAT desperate for money? And really, WHO would advertise? Hefty?

  • SeasTooFarToReach

    horrible idea. ads will be dirty right away and unrecognizable. who would wanna waste their money on such a thing?

  • HUGO_MEGO

    Each garbage truck should be plastered with Bloomberg's ugly face.

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