Hat-vertising for Indiana Jones

It's unclear as to whether or not Jake Bronstein and his Zoomdoggle team are now hired guns for George Lucas & Co., but considering their latest Indiana Jones-themed stunt began on the day of the latest Indiana Jones DVD release, we're guessing it's a safe bet to say they are. Yesterday a ~~Zoomdoggle employee~~ tipster sent us in these photos of IndiHats around town, and another tipster informed us that Zoomdoggle updated their website with the following:

Here's a fun one, call it hat-vertizing, a brim-job, or just one hell of a scavenger hunt, but some Indiana Jones obsessed compatriots of mine have decided to “hide” 800 of these hats in four different cities starting today. In fact, while I type this, teams are cramming them into crannies, nudging them into nooks, and just plain hiding them them in plain sight in LA, San Francisco, Chicago, and right here in New York. Find one and it’s yours to keep. All they ask is that you snap a shot of yourself wearing it and upload it to flickr with the tag “indihat.”

This guy in Chicago seems to be the first to have found one and posted on Flickr, where he alludes to a potential prize being rewarded. Has anyone else spotted one in New York? UPDATE: Someone at Cunning has just told us the marketing campaign "was actually creatively developed and activated by us. [Bronstein's] a friend of ours.... we are his 'Indiana Jones obsessed compatriots'."

Contact the author of this article or email tips@gothamist.com with further questions, comments or tips.

By Jen Carlson in Arts and Events on October 15, 2008 12:13 PM

Comments [rss]

MrCow

free hats

Jen S

If the latest film warranted cool marketing, this would be cool.

Dirk

The last Indian Jones movie was so craptacular.

Rob T Firefly

If I find one I'm installing lights on it in the shape of Indy giving the finger, and then hiding it somewhere in Boston.

babyhitler

bronstein can take his "i was on road rules a long time ago" ass to hell.

Felix Hoenikker

South Park had great advertising for the Indy movie last week.

Steven

So sick and tried of stupid advertising.

WhereAmI

Screw the advertising, I just want a hat.

Snoopy

I use to love the little business cards that the topless places use to drop back in the eighties.

Politburo

In a perfect world, this would have resulted in 800 citations for littering (along with billions for the assholes leaving menus on doorsteps, flyers under windshield wipers, etc).

And I've never really understood that. Someone drops 500 flyers for some bullshit club party on the ground.. it seems like such an easy case to me. The address is right on the fucking thing.