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Who knew the word "plaza" would come to be so coveted? After a three week trial, a jury has ruled that the low-budget downtown Vegas Plaza Hotel and Casino has not adequately protected its trademark, clearing the way for the El-Ad Group, the owners of the Plaza Hotel in New York, to build a $5 billion, seven-tower, 6,700-unit "Plaza Hotel and Casino" on the Strip. The jury ruled that the Vegas Plaza had simply gone by too many names over the years, including the Union Plaza and Jackie Gaughan’s Plaza Downtown. A lawyer for the Vegas owners tells the Times, "We’re somewhat stunned and in disbelief." And with good reason; is El-Ad seriously going to roll the dice on a multi-billion dollar hotel resort hotel development at this particular time?
Plaza Hotel Vegas Wins Big in Trademark Lawsuit
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What next? Is some idiot going to trademark the name "Trump?"
This reminds me of when the Helmsleys opened "The Palace" and apparently forgot to check the phone book first. There already was a "Palace" in NYC in the mid-80's. It was the flophouse on Bowery directly above CBGB! All the local stations did stories about how surprised the clerk was when he started to get phone calls from abroad requesting reservations.
Did the owner boost up the thread count on the sheets after he found out the mistake?
Surely the better hotel will bring more business (by mistake, of course).
Reminds me of the joke about the small neighborhood store with 2 big department stores built on either side. A friend asks the owner, "How'd you stay in business?" and the owner replies, "I changed the name of the store to Main Entrance."
Maybe El-Ad will get cheap prices on labor and steel for their construction. And the viability of the project will likely depend on debt load.
The "$5 billion,seven tower" part is easy. The tricky part is how El-Ad will get the leaky plumbing just right.