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Not satisfied with making sure New Yorkers know exactly how fat they're going to get off food at chain restaurants, the Health Department is taking its calorie crusade underground with a new educational campaign that launches today. The posters confirm your worst suspicions about fast food and also expose deceptively harmless snacks, like a perfectly innocent-looking apple raisin muffin, for the high-calorie frauds they are. That cute little muffin packs 470 calories—nearly a quarter of your daily allowance, which officials put at 2,600 calories a day for adult men, and 2,000 for adult women. (Sorry, ladies.)
The ad campaign is an extension of the city's recently-enacted law requiring restaurants with more than 15 locations nationwide to prominently display their calorie information on all food and beverages. With this new nutrition hectoring in the transit system, there's now one less place for obese New Yorkers to bliss out in ignorance. (Up next, mandatory calorie-count tattoos!) The Health Department says the $82,000 campaign, lasting through January, will help reduce the number of people who suffer from obesity by 150,000 over the next five years, preventing more than 30,000 cases of diabetes. Of course, nothing—nothing—will ever stop people from stinking up entire subway cars with Chinese dinners, buckets of fried chicken, and McDonald's fries.
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This made me hungry.
I like these!
funny how it's still a double cheeseburger
@robingee--me too! They are punchy!
@djwerdna--it is and it's frightening how many more empty calories are in the fries and regular soda.
what a great ad campaign, although comparing one disgustingly unhealthy meal with a slightly-less disgustingly unhealthy meal seems odd. i guess that they're trying to show that you don't have to be a total health nut to cut your calories, but i wish they would have compared a burger/fries to a sandwich/salad with water!
I think this is a really good idea - they arm you with the facts, and where you go from there is up to you.
Really, weight loss is not the big mystery that people make it out to be in this country. Eat smaller portions, less processed food, cut down on the meat and the dairy; it ain't complicated. Now if they could only make normal food as affordable as a double cheeseburger!
I totally agree - more information is a good thing. If you don't want to follow the advice, so be it. People were upset when the FDA first put nutrition labels on food, and now it's commonplace. Better that we make informed decisions.
@pontiac--maybe the Health Department is trying to explain you don't have to entirely change your behavior (instead, just make different choices at the same places you frequent) to be able to make better decisions your diet. Because a person eating a double cheeseburger, large fries and large soda probably knows that a salad/sandwich already and water is a lot healthier.
This is kind of in line with the "eat this, not that" book, which is good! I think it's helpful to know you can cut calories and still eat crap.
Packing a lot of guac into that burrito. Plus more on the side!
The brilliant thing is if you look at them quickly you would think they might be a fast food ad.
Between this story and the Cabana ads on Gothamist today I'm craving a Whopper and a ciapirinha.
How can a tuna sub have more calories than a roast beef sub? I thought fish had less calories than red meat. Maybe it's because of the mayonnaise in the tuna salad? And roast beef is lean meat? I don't know.
(I do love a good tuna salad sandwich!)
the burrito is the best one on there. there's always room for a second burrito for dinner. you just eat an apple (or something else that is healthy) to cancel out half the lunch burrito.
It's the mayo, Gina, the mayo will always get you. Almost half the fat 15 percent of the calories in a Whopper are from the mayo. Just say "Hold the mayo."
How many calories are in a cigarette and cup of coffee?
It's simple...people don't have to change their diet completely, but simply make more educated choices when it comes to food.
Coincidentally, my friend Ryosuke works as an art director for the agency that created these, Bandujo Advertising. Just thought I'd give him some props.
Really does make you question those burritos, though.
The mayo is the death sentence... I think Subway might use low-fat mayo but I am not sure. And taking the mayo off of any sandwich and using honey mustard instead is a big improvement.
Good, i think the subway is the perfect place to have these ads. As a daily subway/bus commuter, I AM SOOOOOOOOOOOO TIRED of having to stand while someone taking up 2.5 riders worth of seating sits their fat ass down, when they should be the ones standing & trying to burn calories. Please read these ads and start doing your part to make a difference. Do it for NY!
this new NYC campaign has been great!
I eat 3000 calories a day and I'm svelt like hell. Of course i bike the island of manhattan up and down, use my ablounge xl and my pushup pros too. my Infomercial gym works.
As someone who has difficulty gaining weight
I take personal offense to this ad campaign
I average 3000+ calories a day but since I am constantly moving and have a high metabolism it does nothing
The mayor's office will be noticed of this prejudice and politically incorrect campaign that offends thin people citywide
For shame
Are they going to translate these into 7 different languages? Seems a bit unfair for those residents who cannot speak the language so well
Good point Pontiac, I think that type of comparsion is a good idea, but if I order cheese fries, I know I'm ordering crap, and that's totally on me.
why do people eat fast food anyway? they got rid of transfats, which made the food taste good. now it tastes like shit.
Cheap food.
You can have a roast beef sandwich with mayo and that will beat the tuna.
Very smart. People always rationalize eating too much by saying "oh, salad is for hippies/rabbits/models/etc". But it's not all or nothing. You can eat things that aren't celery and still not stuff your face obscenely.
Calorie counting is stupid. And it doesn't work. Diet soda is worse for your health than regular soda.
"Bring out number, weight and measure in a year of dearth." -Blake
I will eat as I please, I don't care what Bloomberg and Lauder say.
www.forgotten-ny.com