Gothamist: MTA Unveils First Ad-Wrapped Subway

Felix Hoenikker

Fri, 03 Oct 2008 11:24:08 -0500

@39 Sounds good enough for poetry.... "I crave thine loins, moist and fragrant, cavernous and debris strewn as a subway tunnel."

smitty

Fri, 03 Oct 2008 10:20:19 -0500

Who cares, it's really only on the S train anyway.

JRod5417

Fri, 03 Oct 2008 10:12:22 -0500

@36 Ewwww.....

Rob T Firefly

Fri, 03 Oct 2008 10:10:19 -0500

@36: The tunnel walls are already moist and fragrant.

yetanotherdamneduselessaccount

Fri, 03 Oct 2008 09:46:53 -0500

Hopefully Doctor Z will get his own train.

JenChungsBra

Fri, 03 Oct 2008 09:14:30 -0500

I think it's a good idea on the outside, but the inside??? That car looks like a dungeon.

Felix Hoenikker

Fri, 03 Oct 2008 07:35:47 -0500

@35 I'd like to see the tunnel decorated to match.

glennQNYC

Fri, 03 Oct 2008 00:14:23 -0500

Great idea IMO. A condom manufacturer should advertise using the wrapped train to look like a condom.

Reflect

Thu, 02 Oct 2008 23:56:22 -0500

I can handle the outside, but my seat coverd in cellophane is taking it too far.

kadeedy

Thu, 02 Oct 2008 23:50:25 -0500

BARF!!! Is this the only way to keep subway rates down? REALLY?

ides_of_march

Thu, 02 Oct 2008 23:10:26 -0500

"man, american cities just keep getting uglier and uglier, tackier and tackier, crass and crasser, eyesore!" They've been using wrap-around advertising on buses, trains and street cars in beautiful European cities for years. Maybe one day you too will get a passport.

Steven

Thu, 02 Oct 2008 23:08:46 -0500

Buses have advertisements slapped all over them so let the subways have them as well. One can only hope this will help will their money problems, but with the MTA they will find a way to waste it.

jaems

Thu, 02 Oct 2008 22:42:22 -0500

People are opposed to fare hikes. And... opposed to advertisements on the subway. Christ, nothing can satisfy you.

bluesdance

Thu, 02 Oct 2008 22:02:44 -0500

not the first. the S train had liquor ads last time i rode it. the subways should be freakin' COATED in ads. i have no problem with that. you guys don't realize that in most cities the public transit can only get ads from alimony lawyers and sperm banks. we are so lucky here that real companies want to support public transit snapple machines would be fine with me as well if they could use the revenue to open some toilets

MacMuttonchops

Thu, 02 Oct 2008 21:37:59 -0500

About time! I'll trade these ads for no fare increases any day. Whatever they can get money for, do it.

NannyState

Thu, 02 Oct 2008 21:30:31 -0500

It's worse than graffiti. I want all taggers and graffiti artists to hit these wrapped nightmares and bomb and tag up the shit out of them. Fuck these advertizers and fuck the MTA.

Wza

Thu, 02 Oct 2008 21:10:57 -0500

This is just legal graffiti.

starrygordon

Thu, 02 Oct 2008 21:02:38 -0500

Think twice

Thu, 02 Oct 2008 20:57:57 -0500

It'll be news to me when the MTA does it to every train car on every line, as they should be doing by now. Advertising is a fact of life and I accept it. Especially if it helps reduce the MTA's pathetic dependence on subsidies and fare hikes for revenue. I say go further. Put Zoetrope ads in the tunnels. Get companies to sponsor/adopt stations; give them temporary naming rights, et al.

nice job

Thu, 02 Oct 2008 20:52:54 -0500

uhhhh they wrap the interior walls and seats in ads too?

hoodlum

Thu, 02 Oct 2008 20:45:19 -0500

The graffiti that used to be on the trains looked 100 times better than this crap.

longacre

Thu, 02 Oct 2008 20:18:53 -0500

Qraymond: Oh, I'll bet no one had thought of that. That idea changes everything. cucarachita: It's the subway...EVERYTHING is toxic.

cucarachita

Thu, 02 Oct 2008 19:33:58 -0500

I don't mind at all! But I wonder about all of that adhesive they use. Is it toxic? Gotta ask questions!

blablanyc

Thu, 02 Oct 2008 19:15:55 -0500

I've been saying they should have been doing this for years. Just think about the graffiti artist that had broadcast their egos on trains 30 years ago.

Polemicist

Thu, 02 Oct 2008 18:51:21 -0500

Simple solution: raise the fare. The subway is far too inexpensive for what it is. It should $2.50 per ride at least, and even $5.00 per ride would be a bargain. Oh, and for the love of god - privatize the damn thing! The city has done nothing but drive the subway into the ground since they nationalized it. City unions, incompetent staff, decades of deferred maintenance, and a total inability to expand a system after 70 years!!!

Snoopy

Thu, 02 Oct 2008 18:39:10 -0500

I'm waiting for the McDonald's ads saying, "I'm Loving It." Couldn't they make it more exciting using LED's? Bring back the Marlboro man!

qwerty

Thu, 02 Oct 2008 18:38:12 -0500

Terrible

MrCow

Thu, 02 Oct 2008 18:20:27 -0500

ohhh my god.... this sucks.

TN

Thu, 02 Oct 2008 18:16:57 -0500

They've been doing this on European street trams for several years (I don't recall seeing subway trains covered in ads).

everyAframe

Thu, 02 Oct 2008 18:11:23 -0500

cobrasnake

everyAframe

Thu, 02 Oct 2008 18:11:04 -0500

fcking lame. I just became a supporter of graffiti artists. someone take this candy-ass marketing conference room wet dream Doowwwwwwn. calling neckface calling the

zpk

Thu, 02 Oct 2008 18:05:35 -0500

I really don't want to see the train they use for the Viagra campaign.

gimme

Thu, 02 Oct 2008 18:04:20 -0500

man, american cities just keep getting uglier and uglier, tackier and tackier, crass and crasser, eyesore!

Felix Hoenikker

Thu, 02 Oct 2008 18:01:24 -0500

I have only 2 questions: Will it help pay to clean up the bum turds? Will they be doing a car up for 'Scores'?

Alex

Thu, 02 Oct 2008 18:00:56 -0500

Disgusting.

babyhitler

Thu, 02 Oct 2008 17:58:40 -0500

it also serves another purpose. It looks like they are using old trains for this promotion. It gives them a chance to re-furbish shitty scratchitti trains. I'd pick these ads over looking at moldy warriors-esque vandalism any day. I think it's a good idea. More money for the MTA means less fare increases, one can only hope.

fleshtone

Thu, 02 Oct 2008 17:56:01 -0500

last summer they had this on the times square shuttle. Discover channel ads, if I remember. It didn't look that bad. I hate this in principle, but it's not like an Ad-free subway interior is much better. Done right, these ads might actually, dare I say it, beautify those nasty toupe-ass trains.

Bottomless Chips

Thu, 02 Oct 2008 17:50:39 -0500

I kinda like it.

fleshtone

Thu, 02 Oct 2008 17:47:27 -0500

and I was worried there would be a moment during my day when I couldn't see an ad. it sucks, but I'll take this over a $6 fare.

Qraymond

Thu, 02 Oct 2008 17:44:24 -0500

This is bullshit. Properly fund the MTA and increase accountability. Why not just put Snapple machines in the stations?

ugh

Thu, 02 Oct 2008 17:43:12 -0500

ugh!

Spiritof76

Thu, 02 Oct 2008 17:42:24 -0500

So let me get this straight. When I'm underground in a dark, dank subway system, I will somehow be tempted to watch a TV series about dark, dank underground spaces. Uh huh. Not to mention the NYC episode of CotU was terrible.