@39

Sounds good enough for poetry....

"I crave thine loins, moist and fragrant, cavernous and debris strewn as a subway tunnel."

Who cares, it's really only on the S train anyway.

@36

Ewwww.....

@36: The tunnel walls are already moist and fragrant.

Hopefully Doctor Z will get his own train.

I think it's a good idea on the outside, but the inside??? That car looks like a dungeon.

@35

I'd like to see the tunnel decorated to match.

Great idea IMO.

A condom manufacturer should advertise using the wrapped train to look like a condom.

I can handle the outside, but my seat coverd in cellophane is taking it too far.

BARF!!!

Is this the only way to keep subway rates down? REALLY?

"man, american cities just keep getting uglier and uglier, tackier and tackier, crass and crasser, eyesore!"

They've been using wrap-around advertising on buses, trains and street cars in beautiful European cities for years. Maybe one day you too will get a passport.

Buses have advertisements slapped all over them so let the subways have them as well.

One can only hope this will help will their money problems, but with the MTA they will find a way to waste it.

People are opposed to fare hikes.

And... opposed to advertisements on the subway. Christ, nothing can satisfy you.

not the first. the S train had liquor ads last time i rode it.

the subways should be freakin' COATED in ads. i have no problem with that. you guys don't realize that in most cities the public transit can only get ads from alimony lawyers and sperm banks. we are so lucky here that real companies want to support public transit

snapple machines would be fine with me as well if they could use the revenue to open some toilets

About time! I'll trade these ads for no fare increases any day. Whatever they can get money for, do it.

It's worse than graffiti. I want all taggers and graffiti artists to hit these wrapped nightmares and bomb and tag up the shit out of them. Fuck these advertizers and fuck the MTA.

This is just legal graffiti.

I imagine graffiti will take better on the ads than they do on a stainless steel surface. Ads are, of course, a kind of graffiti too, so they will lend themselves to support of original, local graffiti talent. I imagine the more talented graffitists will work with the ads, not just obscure them. After all, the legendary history of graffiti includes the painting of a moustache on Mona Lisa; why not on bottles of Absolut and tropical island vacations $199 and Aprenda Inglés as well?

Good news at last!

It'll be news to me when the MTA does it to every train car on every line, as they should be doing by now.

Advertising is a fact of life and I accept it. Especially if it helps reduce the MTA's pathetic dependence on subsidies and fare hikes for revenue.

I say go further. Put Zoetrope ads in the tunnels. Get companies to sponsor/adopt stations; give them temporary naming rights, et al.

uhhhh they wrap the interior walls and seats in ads too?