Jefferson Market Almost Out of Business
Jefferson Market, the neighborhood institution on Sixth Avenue near 11th Street, may be on its way out after almost eight decades in business. The Times has a preemptive obituary, pinning the imminent cause of death on competition from Whole Foods and Traders Joe's, regrettable management choices, and a new breed of locals. “A lot of these new families, with all this money, they don’t cook,” explains co-owner Louis Montuori, whose 87-year-old uncle Anthony Montuori "still rises at 4:30 a.m. to come to the store from his home in New Jersey and deliver groceries." Now Montuori is desperately seeking a new partner to pump some cash into the place, though he admits it's not really the best timing: “I picked the worst week in history to be looking for an investor.”
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