Countdown to Trader Joe's!

Have you heard? Everyone is so excited about the new Trader Joe's coming to town! Brooklyn's first branch of the grocery store opens up this Friday, and if you thought that in a city like New York it would take a little more than reasonably priced organic milk to get people excited, then you'd be wrong. OTBKB has a source deep inside the establishment who reports back that the Court Street store's opening will include prizes (yes, prizes!) for the first 100 people on line, a Caribbean band soundtracking the exciting day, along with tastings and probably Marty Markowitz making an appearance in a Hawaiian shirt. Having trouble picturing it all? Gersh Kuntzman from the Brooklyn Paper gives you a sneak peak at the store. Spoiler alert: the inside contains salmon and 18 cash registers! One question no one can answer yet, however, is how and if this will impact Fresh Direct's Brooklyn business.

Contact the author of this article or email tips@gothamist.com with further questions, comments or tips.

By Jen Carlson in Food on September 24, 2008 4:08 PM

Comments [rss]

jm1975

TJ's Brooklyn is cool becuase Jen Carlson declared it post worthy.

NannyState

Bring plenty of Maalox.

blablanyc

The TJs on 14th keeps on running out of items. I hope the Bk TJs is bigger and better stocked.

openheads

"You just answered your own question, Matty. It means we have even fewer reasons to go to New Jersey."

You say that as if people from NJ are supposed to be insulted. Keep your ugly, small minded provincialism across the river. We won't miss you.

That is all.........

aprilnyc

I'd rather wait in line at Sahadi's!

newsyspice

Shame on you, Gothamist. You didn't go this postal for the Trader Joe's that opened in Queens last year.

Oh, wait. I forget. Everything but Manhattan and Brooklyn is trash, right?

AvenueHebrew

You just answered your own question, Matty. It means we have even fewer reasons to go to New Jersey.

matty

I find it odd that new yorkers go crazy for stores that border on the mundane in the rest of the country. Ikea, Trader Joes, Whole Foods - they've all been in jersey for years.