September 22, 2008
Health Department's Latest Graphic Anti-Smoking Campaign
Following in the tradition of showing one smoker's missing fingers and a smoker with a removed larynx, the Health Department continues with graphic images to scare smokers into quitting: New matchbooks show decaying gums and teeth (we've obscured the image, in case there are people eating... click here for full image). Other image include "ravaged lungs... painful tumors." Health Commissioner Dr. Thomas Friedan said, “Throat cancer, gum disease, blackened lungs – these are the realities of smoking. Many countries put these images right on the cigarette pack, where they belong. While the US hasn’t done this yet – and New York City is pre-empted from requiring cigarette package labels – we are putting these images where New Yorkers buy cigarettes, just before they light up, in the hope they’ll think twice about the decision to continue smoking.”




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As a non-smoking arsonist, I find these new matchbooks unnecesasrily distressing.
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Believe it or not the guy with the missing larynx was a very big factor in my decision to quit. He was only, like, 30 something.
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The campaign focuses on the results of smoking that are led to nothing but death. Everytime someone smokes the death is right beside them, decreasing the life span or causing a
damage to their health.smoking decreases life expectacy.
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francis
Link Building
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I quit a few weeks ago and it's been driving up the walls, but i needed to do it and spend most of my free time at the gym... and i chew a lot of gum!!!
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I am a non-smoker and I object to the disgusting images I'm forced to look at along with the smokers being targeted. Honestly, put it on the cigarette packs where they belong, and stop ruining my day! I literally want to retch sometimes. It's an assault on the senses.
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Yeah that's how I feel about just about every ad for the WB as well. STOP ASSAULTING MY SENSES!
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They should have a similar campain for STD's too. Slap it on the side of all six packs and bars and some mens rooms.
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http://www.thesharkguys.com/2008/09/24/new-nyc-anti-smoking-weapon-nasty-ass-matchbook-images/
Actually, studies bear out that nasty, revolting images of the type that would make David Cronenberg pass on dinner, are actually very effective and help with abstention.
In Canada, they're often a third of the entire pack, which is really nasty (I don't mind the tumors but those teeth...blech)