August 21, 2008
Target to Open New "Bullseye Bodegas" on 9/11
The tanking economy may be dragging retail businesses to a watery grave, but Target isn't going down without a fight. Though it is tough going; net earnings were down 7.6 percent in the quarter ending August 2nd. That's why the company is coming up with innovative new marketing strategies, like capitalizing on a previously unexploited synergy with September 11th patriotism! After all, the retailer's red and white logo is just one color away from Old Glory. So this year 9/11 won't just be a day to honor our fallen heroes, but also a day to check out Target's awesome new Go International private label collection at four pop-up stores around Manhattan. They're even calling them Bullseye Bodegas, though we'll probably never know the real truth behind the sales that day. [Jossip]
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Why would they open up on a national (particularly civic) day of mourning?
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Tactless marketing.
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I don't think that this idea is going to translate into a rise in earnings for the company. They are just going to have to weather the economic storm/recession just like everyone else.
P.S. I love Target; I wouldn't care if they can open up on MLK of JFK's assassination day. This comment is pretty tactless. But, you get the point. Also,
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Target is insulting the Hispanic community by calling their stupid little "pop-up commercial stores" "Bodegas" and the fact that they also made those cans they have everywhere resemble Cafe Bustelo brand coffee is a low blow as well. I will never shop there again. This place is obviously TARGETing the yuppie ironic community