Target to Open New "Bullseye Bodegas" on 9/11

082108target.jpgThe tanking economy may be dragging retail businesses to a watery grave, but Target isn't going down without a fight. Though it is tough going; net earnings were down 7.6 percent in the quarter ending August 2nd. That's why the company is coming up with innovative new marketing strategies, like capitalizing on a previously unexploited synergy with September 11th patriotism! After all, the retailer's red and white logo is just one color away from Old Glory. So this year 9/11 won't just be a day to honor our fallen heroes, but also a day to check out Target's awesome new Go International private label collection at four pop-up stores around Manhattan. They're even calling them Bullseye Bodegas, though we'll probably never know the real truth behind the sales that day. [Jossip]

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Comments (4) [rss]

Why would they open up on a national (particularly civic) day of mourning?

I don't think that this idea is going to translate into a rise in earnings for the company. They are just going to have to weather the economic storm/recession just like everyone else.

P.S. I love Target; I wouldn't care if they can open up on MLK of JFK's assassination day. This comment is pretty tactless. But, you get the point. Also,

Target is insulting the Hispanic community by calling their stupid little "pop-up commercial stores" "Bodegas" and the fact that they also made those cans they have everywhere resemble Cafe Bustelo brand coffee is a low blow as well. I will never shop there again. This place is obviously TARGETing the yuppie ironic community

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