Mad Dog Gets Even More Sirius Than Expected

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Photograph of an excited Chris Russo by Richard Drew/AP

Howard Stern and Oprah were two of the first big names to get their own channels on satellite radio. Now add Chris “Mad Dog” Russo to the list. At today’s press conference where Sirius XM was expected to announce him as their newest on-air host, it was revealed that Mad Dog is getting an even bigger bite of satellite pie: he’ll have his own twenty-four hour channel, “Mad Dog Radio.”

Russo’s channel will be the first launched on both Sirius and XM Radio. The two completed their merger less than a month ago. He will be directly involved in hiring the “Mad Dog Radio” staff and was signed on for what had been speculated--5 years for $15 million. He said that a big factor of his decision was the presence of Sirius XM head Mel Karmazin, who he had worked for previously at WFAN. At the press conference, Karmazin said, “If I was a competitor of WFAN, I would be really happy today.” September 15th will mark the premiere for “The Mad Dog Sports Show,” which will air afternoons from 2 to 7, an hour later than “Mike and the Mad Dog" had.

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Comments (10) [rss]

Anybody here subscribe to satellite radio? Between cable, internet, print, terrestrial radio, iPods, etc. I don't think I can consume any more media.

Great. Another sports show where no one will talk about hockey.

Russo is an annoying twit. He sucks. if you are looking for riveting commentary on 1950s NBA players or the San Francisco Giants, this is the show for you.

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I am now less likely to subscribe to Sirius than I would have been before this news.

I only hear satellite with the occasional car rental. And even then, I get bored pretty fast. For sports programming, like baseball games, I can understand the appeal. But for genre-driven music -- I can "program" that myself.

#2, I was an avid listener/watcher of Mike and the Dog for years and years, but their lack of attention to the NHL (especially in a good hockey city) always drove me nuts. They literally said they have no interest in the sport. Only on certain occasions they would have an interview with Gary Bettman or someone from the Rangers or Islanders front office...

I think Francesa will have to pay some attention to the NHL now that he has 5+ hours to kill.

Between cable, internet, print, terrestrial radio, iPods, etc. I don't think I can consume any more media.

I like commercial-free radio that I don't lose when I drive from here to somewhere else. The talk/sports/whatever is the same as you can get on traditional medial

This is Siriusly fucked up.

satellite radio is a waste of money. If you want news, weather, traffic, sports tune to the local stations if you want music use your mp3 player.

i dont know about a WHOLE mad dog channel...

i am totally uninterested in satellite radio (even moreso after this move) and i am a fan of mike and the mad dog....

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